Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
A new survey shows that Brown County (WI) voters would support a 0.5% sales tax for renovating and expanding Lambeau Field by nearly a 2-1 margin if the "election were held today," according to Thomas
NHL expansion franchise has an immediate opening for the following position which presents a unique opportunity to join an exceptional business development team; to be part of an exciting, fast-paced
TV MONITOR: Last night''s 10:00pm ET edition of FSN''s "Fox Sports News," which aired late due to college basketball, led with Blazers-Knicks, followed by an update on the Hornets-Mavericks in progres
Tags: ABC, Cablevision, Dallas Mavericks, ESPN, Maple Leaf Sports and Entertainment, New Orleans Pelicans, New York Knicks, News Corp./Fox, Nielsen, Portland Trail Blazers, Southwest Sports Group, Sports Illustrated, Media, Time Warner, Toronto Maple Leafs, Vulcan Ventures, Walt Disney
The decision by Mavericks Owner Mark Cuban to rent his 4,000-square-foot guest house to team member Dennis Rodman for $3,000 per month is "already under scrutiny by" the NBA, according to Marc Stein o
In a "stark sign" that the Australian Government is looking to take greater control of the 2000 Summer Games in Sydney, the four "senior bureaucrats" running the department of SOCOG President Michael
SMG "has broken off negotiations" with a group headed by former MSG President Bob Gutkowski and CAK Universal Credit Chair Charles Koppelman to purchase the Islanders, according to a source of Barry B
Since CBA Owner Isiah Thomas purchased the league in August ''99 for $10M, the "momentum seems to have shifted," as CBA attendance and corporate sponsorship revenue are up 10% over last season, accord
Billie Jean King will serve as a spokesperson and contribute a monthly column for pupulesports.com, a new sports Web site that is geared toward "women and girls crazy to play" (Chris Jenkins, USA TODA
WWF Chair Vince McMahon''s announcement yesterday that he plans to launch the XFL "brought laughter from a field of sports marketing execs," according to Richard Wilner of the N.Y. POST, who writes, "
JIM KLEIN was named CEO of JustBalls.com. Klein is a former Universal Studios Consumer Products Group President (JustBalls.com)....NASCAR named ARNY SCHREER as Dir of Corporate Marketing and ANDREW FE