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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
CNBC''s Ted David reported that shares of Kellogg were down 5/16 on Friday after its deal to put the NBA Champion Bulls on a Corn Flakes box collapsed because of Michael Jordan''s deal with General Mi
A group looking to build an NFL stadium in Irvine, CA, said that it has lined up $500M from investors willing to finance the project, according to Shelby Grad of the L.A. TIMES. The three partners, fo
NBPA Exec Dir Billy Hunter is quoted by Stephen Smith of the PHILADELPHIA INQUIRER as saying, "In all likelihood, there will be a lockout -- unless a miracle takes place, which it probably won''t. We'
The Pirates and Steelers announced Saturday that they would contribute $40M and $76.5M, respectively, to proposed new stadiums, "ending almost three months of haggling" with City of Pittsburgh and All
When Mark O''Meara won The Masters in April, the switchboard at Taylor Made "lit up" as more than 3,000 "consumers wanted to know what kind of clubs were in his bag," according to CNBC''s Bill Griffet
The FINANCIAL TIMES continues its World Cup sponsors index. With 22 matches played by last Thursday, Nike, "which kits out of six of the 32 finalists, had a 40-point lead over its rivals," followed by
J. Bruce Llewellyn, Chair of the Philadelphia Coca-Cola Bottling Co., announced Saturday that he intends to make a bid to buy the Vikings by the July 1 deadline, according to Jerry Zgoda of the Minnea
The Raiders "intentionally bypassed the normal procedure of first releasing" news to reporters, when they posted a statement on their Web site, www.raiders.com, on May 28 that fans "should expect a ma
NBC''s Saturday coverage of the U.S. Open earned a 5.0 overnight rating, down 23% from last year, according to NBC. For more weekend ratings, see (#29). USA TODAY''s Michael Hiestand said NBC''s U.S.
On the front page of today''s BOSTON GLOBE, Bruce Mohl examines the increase of cable rates in MA. While TV customers in MA "have seen their rates rise at least" 10% each of the last two years, "bigge