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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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SBJ's Forty Under 40 Awards

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Tags: Classified Advertisements

Ducks Crowds Aren't That Mighty

In L.A., Chris Foster writes that the defending Western Conference champion Mighty Ducks' attendance through the first four games "has mirrored the start of last season, when expectations were minimal

Tags: Anaheim Ducks, Comcast-Spectacor, Dallas Stars, Franchises, Hockey, Los Angeles Kings, Montreal Canadiens, NHL, Philadelphia Flyers, Pittsburgh Penguins, Portland Trail Blazers, Vulcan Ventures, Walt Disney, Washington Capitals

Reebok To Launch Answer 7

Reebok will launch new 60- and 30-second TV spots for Allen Iverson's signature shoe, the Answer 7, on the NBA's opening night next Tuesday on TNT. In the ads, Iverson is seen dribbling through the st

Tags: Basketball, Cleveland Cavaliers, Comcast-Spectacor, ESPN, Houston Rockets, NBA, Nike, Reebok, Turner Sports, Walt Disney

Reebok Posts Strong Q3 Finish

Reebok posted its "strongest quarterly results in six years," according to James Covert of DOW JONES NEWSWIRES. The company's Q3 net income rose more than 17% to $62.7M, or $0.96 per share, up from $5

Tags: Basketball, Finance, Football, NBA, NFL, Reebok

ESPN Sports Poll: World Series

The ESPN Sports Poll, a service of TNS Intersearch, asked sports fans how interested they were in last year's World Series. Those who were interested were asked to name the company they thought is the

Tags: Anheuser Busch, Baseball, Coca-Cola, ESPN Sports Poll, MLB, PepsiCo

ESPN Jeopardizing League Ties?

The "ambitious remaking" of ESPN through its "edgy, push-the-envelope style" of original programming, including "Playmakers," is "threaten[ing] ESPN's relationship with the titans of big-time sports,"

Tags: ABC, Basketball, Denver Broncos, ESPN, Football, NBA, NBC, NFL, Media, Walt Disney

Breeders' Cup Boosting Industry

With the NTRA/Breeders' Cup World Thoroughbred Championships scheduled for Saturday at Santa Anita Park, USA TODAY's Tom Pedulla writes under the header, "20-Year-Old Marquee Event Boosts Interest in

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Executive Transactions

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Final Weekend Nielsen Ratings

The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Football: (regional) 10/18 ABC 3:30-7:00pm 3.7/9 "College Football Today" 10/18 CBS 3:

Tags: Baseball, Boston Red Sox, Colleges, Football, Golf, Hockey, Motorsports, New York Yankees, Media

World Series Media Coverage

Fox earned a 15.4/23 overnight Nielsen rating for last night's Yankees-Marlins World Series Game Five from 8:15pm-11:30pm ET, up 29% from the 11.9/18 for Angels-Giants Game Five last year, also on a T

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