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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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05/18/04
Two ...

NBC Sports and the AFL this morning announced that they have agreed to extend their broadcast partnership through '06. Despite paltry ratings again this season, NBC claims its AFL deal has been profit

05/18/04
Legislature Approves K.C. Deals

The Jackson County (MO) Legislature yesterday approved in an 8-0 vote lease extensions through 2030 for the Chiefs and Royals "contingent upon $360[M] from a Bistate II tax," according to Matt Campbel

Tags: Baseball, Facilities, Football, Kansas City Chiefs, Kansas City Royals

05/17/04
NBA Playoff Ratings Update

ABC earned a 4.8/11 overnight Nielsen rating for yesterday's T'Wolves-Kings Game Six, flat with the comparable 4.8/12 for Nets-Pistons Eastern Conference Finals Game One last year. Meanwhile, ABC earn

Tags: ABC, Basketball, Detroit Pistons, ESPN, Los Angeles Lakers, Minnesota Timberwolves, NBA, Brooklyn Nets, Sacramento Kings, San Antonio Spurs, Media, Turner Sports, Walt Disney

05/17/04
State Wants New Saints Deal

Louisiana Gov. Kathleen Blanco has "ruled out using money from the state's budget to help make up a $10[M] shortfall in the state's $15[M] subsidy to the Saints, but said renegotiating the incentive p

Tags: ESPN, Football, Franchises, New Orleans Saints, Walt Disney

05/17/04
NBC Takes Aim w/ Olympic Ads

NBC this week will unveil a $40M Olympics promotional campaign, its biggest ever, "with one focus — attracting young viewers," according to Bruce Horovitz of USA TODAY. As viewership of the '00 S

Tags: NASCAR, NBC, Olympics

05/17/04
No Headline

Monday, May 17, 2004 The influx of early-entry players into the NBA is disturbing. Columnist delves into the history of the Flames. The N.Y. DAILY ...

Tags: Hot Reads

05/17/04
NASCAR Changes On Horizon

ISC's settlement of SMI shareholder Francis Ferko's antitrust lawsuit included Texas Motor Speedway (TMS) being given a second Nextel Cup race beginning in '05. Additional schedule changes included Ph

Tags: Anheuser Busch, General Motors, IndyCar, Leagues and Governing Bodies, Motorsports, NASCAR, NBA, Speedway Motorsports Inc.

05/17/04
Closing Bell, May 17, 2004

The Daily Insider Afternoon News & Headlines Monday, May 17, 2004 4:00pm ET Print The Closing Bell Pa ...

Tags: Closing Bell

05/17/04
TSN Re-Ups With Maple Leafs

TSN and the Maple Leafs have signed a new three-year carriage deal, under which TSN has acquired broadcast rights for 40 regular-season games beginning next season — 15 of which will be sub-licen

Tags: CBC, Hockey, Maple Leaf Sports and Entertainment, NHL, Canucks Sports and Entertainment, Media, Toronto Maple Leafs, Vancouver Canucks

05/17/04
Vegas Formally Pursuing Expos

Las Vegas' proposal to MLB to land the Expos includes plans for a $400M, 40,000-seat retractable-roof ballpark to be "built by Caesars Entertainment in parking lots near the Bally's and Paris hotels,"

Tags: Baseball, ESPN, Franchises, MLB, Walt Disney

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