Featured Story

KPMG Renews Title Sponsorship Of Women's PGA Championship Through '23

Published in SportsBusiness Daily on 06 / 28 / 17

KPMG has extended its deal with the PGA of America and the LPGA for title sponsorship of the KPMG Women’s PGA Championship. The new agreement runs through '23 and will continue to include the KPMG Women’s Leadership Summit and KPMG Future Leaders Program. Financial terms of the deal were...

Read More

Tags: Marketing and Sponsorship, PGA of America

More Stories

02/18/04
Marketing Professional Sought

NY-based sports management firm seeks young and aggressive self-starter to help market its high profile clients. Responsibilities include working with our well-known clientele, developing new marketin

Tags: Classified Advertisements

02/18/04
No Headline

Gaining A Foothold (#1) While smaller than NFL and NBA deals, Reebok on as the official footwear of MLB. Guilty By Association? Gary Sheffield's name accidentally leaked by feds as BALCO case continue

02/18/04
IEG Sponsorship Conference

Join 1,200+ tuned-in marketers for a marathon of new thinking, new practices and new contacts. Attend IEG's 21st Annual Sponsorship Conference, March 14-17, and hear from: Billy Beane, GM, Oakland A's

Tags: Classified Advertisements

02/18/04
Wheels & Deals

Int'l Speedway Corp. has inked a deal naming Unilever Bestfoods brands Ragu the official pasta sauce, Shedd's Spread Country Crock the official spread, and Hellmann's the official mayonnaise of Dayton

Tags: Anheuser Busch, General Motors, Motorsports, NASCAR, NBC, New England Revolution, Turner Sports, Toyota

02/18/04
ATP And WTA Joining Forces

The ATP and WTA both "seem to realize now that to promote tennis and raise [their] profiles simultaneously, they have to collaborate in their marketing efforts," according to TENNIS Magazine's James M

Tags: ATP, Leagues and Governing Bodies

02/18/04
Su ...

As the dust settles on the Yankees' acquisition of Alex Rodriguez, there are several effects to examine beyond just ticket and merchandise sales. Fox and ESPN are both anxious to maximize their Yankee

02/18/04
Names In The News

LICENSED DRIVER: During last night's edition of CBS' "Late Show," Daytona 500 winner DALE EARNHARDT JR. appeared outside the Ed Sullivan Theater on 53rd Street where he parallel parked a Chevy Malibu.

Tags: LA Angels, CBS, Miami Marlins, MLB, NCAA, People and Pop Culture, Viacom, Walt Disney

02/18/04
Anderson Gave MLBers Steroids

In an affidavit unsealed yesterday, the government alleged that Giants LF Barry Bonds' personal trainer Greg Anderson, one of four men indicted in the BALCO investigation, told federal agents last yea

Tags: Baseball, MLB, New York Yankees, San Francisco Giants, Sports in Society

02/18/04
Tribe Taps MLB For Campaign

MLB Productions has been selected by the Indians to create and produce the team's '04 TV ad campaign, which will be based on the team's current marketing effort. The focus is the team's script "I" log

Tags: Baseball, Cleveland Indians, ESPN, Franchises, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, Tampa Bay Rays, Turner Sports, Toronto Blue Jays, Walt Disney

02/18/04
SBJ In-Depth: NCAA's Brand

Is the NCAA brand a good buy for sponsors? That's the question we'll debate as we look into the NCAA corporate sponsorship program and examine why so few partners have come on board. Does the NCAA hav

Tags: Classified Advertisements

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug