Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
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Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight04 / 17 / 14
Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...
Marv Albert''s appearance on "Larry King Live" on Monday will be taped, with no viewer call ins, according to his spokesperson Howard Rubenstein. But an "LKL" spokesperson said, "We haven''t decided j
The NFL "may be number one in everything from merchandising to viewership, but they don''t take that position for granted. Their challenge is how to keep these fans happy, while attracting new ones,"
HBO has signed a six-fight, $12M deal with 23-year-old "Prince" Naseem Hamed, the WBO''s featherweight champion from England, who has never fought in the U.S., according to Ron Borges of the BOSTON GL
The "abrupt overhaul of the WTA Players Association board has not only created a schism between the top 10 players and their less heralded peers but deprived" its Exec Dir, Sara Fornaciari, of her vot
CA-based Callaway Golf "just keeps growing and growing," according to Michael Johnson of GOLF WORLD. The company is now planning to enter the publishing business, with the formation of Callaway Golf M
The Olympic Properties of the U.S. (OPUS) -- a venture between SLOC and the USOC -- "plans to market new Olympic music and posters and distribute more" Olympic TV programming, according to Jay Baltezo
The Vikings'' ownership group met during their monthly Board of Dir meeting yesterday, but afterward team President Roger Headrick expressed only "his frustration with his inability to present the tea
Over the "next several months," corporate owner Benetton Sportsystems "will shift the bulk" of MN-based Rollerblade''s "administrative departments" to its Princeton, NJ, N.A. headquarters, according t
Robert Erb, adidas'' Dir of Sports Marketing, is named one of BRANDWEEK''s "''98 Hot Marketers" and profiled by Terry Lefton. In charge of landing sports sponsorships, signing endorsers and running pr
MA-based Titleist will introduce the official Tiger Woods Headcover to retail, an exact replica of the tiger spots/colors headcover Woods currently uses on his drivers. In Boston, Alison Gibbs reporte