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04 / 16 / 14

NBC Sports Group has collaborated with chef Thomas Keller 's Bouchon Bakery on a "Puck Cake" to kick off NBC's coverage of the Stanley Cup Playoffs. More than 6,500 of the cakes will be produced with the logos of the 16 playoff teams and are being distributed to athletes, celebrity hockey fans and ...

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01/14/98
PHOENIX MUTUAL FINDS A HOME IN NCAA SPONSORSHIP

The NCAA and Host Communications officially announced that CT-based Phoenix Home Life Mutual Insurance Co. has signed a five-year corporate partnership agreement. Phoenix will have exclusive promotion

Tags: NCAA

01/14/98
WOUNDED PEACOCK: EBERSOL SAYS TALKS BORDERED ON "RECKLESS"

NBC Sports President Dick Ebersol said that the network was "interested in holding on" to its NFL AFC package, "but not at catastrophic rates" that were being negotiated, according USA TODAY''s Michae

Tags: ABC, CBS, ESPN, Leagues and Governing Bodies, NBC, News Corp./Fox, NFL, Sports Illustrated, TBS/TNT, Time Warner, Viacom, Walt Disney

01/14/98
MARKETPLACE ROUND-UP

Three 30-second spots for Fox Sports News, featuring Jimmy Johnson and William "Refrigerator" Perry, broke over the holidays. The national promo is produced by Fox Sports Net and has the tag, "Fox Spo

Tags: ATT, MLB, News Corp./Fox, Reebok, San Jose Sharks

01/14/98
IS DENVER QUICKLY CHANGING TUNE ON TAX INCREASE FOR STADIUM?

In Denver, a new poll taken Tuesday by KUSA-TV shows that for the "first time," there was an "absolute majority in favor of extending a sales tax to build a new stadium" for the Broncos, according to

Tags: Denver Broncos, Facilities

01/14/98
GENERAL MILLS INCREASES NASCAR COMMITMENT WITH TEAM DEAL

General Mills announced the formation of Cheerios Racing and a partnership with NC-based Roush Racing, according to an AP report on SPEEDNET. The two will sponsor a team featuring Johnny Benson, Jr.,

Tags: NASCAR, R J Reynolds, Wheaties

01/14/98
LOOKING TO BE A PLAYER, TOO, SAUCONY INKS L.A. MARATHON DEAL

MA-based Saucony signed a five-year deal to sponsor the L.A. Marathon. L.A. Marathon President Dr. William Burke said the deal will allow the Marathon to double its prize purse from $75,000 to $150,00

Tags: Foot Locker/Venator Group, Nike, Washington Nationals

01/14/98
MEDIA NOTES

In Atlanta, the Falcons hope to complete a new local radio contract by the end of the week, but the new deal "won''t come close to approximating" the three-year, $8M package from then-Infinity Broadca

Tags: Atlanta Falcons, News Corp./Fox, Sports Illustrated, Media

01/14/98
KINGS RANSOM? THOMAS SELLS 25% OF TEAM TO MALOOF SPORTS

Kings Managing General Partner Jim Thomas has sold part of the team and Arco Arena to the Maloof family of NM, according to Martin McNeal of the SACRAMENTO BEE. Thomas said the moves "were made to gen

Tags: Franchises

01/14/98
OPUS SEEKS ACCOUNT EXECS FOR SALT LAKE AND COLORADO SPRINGS

The Olympic Properties of the United States (OPUS), a joint marketing venture between the USOC and the SLOC seeks candidates for Account Executive. Positions located in Salt Lake City, UT, and Colorad

Tags: Classified Advertisements, OPUS, SLOC, USOC

01/14/98
FRANCHISE NOTES

NFL: Within five weeks, NFL Oilers officials "expect to know where the team" will play in ''98 and "resolve the status of team colors and nickname," according to John Glennon of the Memphis COMMERCIAL

Tags: Anaheim Ducks, Anaheim Sports, Edmonton Oilers, Franchises, Maple Leaf Sports and Entertainment, Brooklyn Nets, NFL, Time Warner, Toronto Raptors, Walt Disney, YankeeNets

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