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Published in SportsBusiness Daily on 03 / 01 / 15

#MLSAtlanta President & @SpursOfficial former director @DarrenEalesATL joins @ATLSpurs for the Capital One Cup #COYS ! pic.twitter.com/oHfmGmCP3b — MLS Atlanta (@MLSAtlanta2017) March 1, 2015

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ANALYSTS DOUBT REEBOK'S RESURGENCE FUELED BY HIGH-TECH SHOE

Reebok, "through the introduction" of Traxtar -- a children''s shoe containing a computer chip that helps measure athletic performance -- and a "campaign for an updated version" of the Classic sneaker

Tags: Nike, Reebok

12/13/99
EPLAY.COM? NFL.COM TO LAUNCH ONLINE AUCTION FEATURE

NFL.com "will soon debut an auction capability" as part of its plans to "ramp up e-commerce efforts for holiday shopping, according to Terry Lefton of BRANDWEEK, who notes the feature "would be a firs

Tags: NFL, Media

12/13/99
NIKE NOT AS OBLIVIOUS TO THE Y2K CRISIS AS RUNNER IN ITS AD

Nike "joins a growing list of big companies that contend their millions of dollars in Y2K expenses are covered by insurance policies protecting damage to computer systems," according to Steve Woodward

Tags: Nike, Phoenix Suns, Portland Trail Blazers, Vulcan Ventures

12/13/99
AN ABOUT SEPP: BLATTER WANTS WOMEN'S WORLD CUP BEFORE MEN'S

FIFA President Sepp Blatter "wants the next Women''s World Cup tournament to take place before the men''s World Cup in 2002," according to Philip Hersh of the CHICAGO TRIBUNE, who notes Blatter''s sta

Tags: Events and Attractions, NCAA

12/13/99
SOME FEEL DELAY ON 2002 PLAY IS OVER LACK OF TV COMMITMENT

Aside from "paperwork," the NHL and NHLPA have delayed a decision on the league''s players participating in the 2002 Olympics because of a disagreement "on how long the break in the schedule" will be,

Tags: Leagues and Governing Bodies, NHL

12/13/99
NAMES IN THE NEWS

USA TODAY''s Larry King reports that it "looks as if" AL PACINO "will play" former Yankees manager Billy Martin in a future film. King also notes that the buzz on "ANY GIVEN SUNDAY," which is due out

Tags: Edmonton Oilers, NBA, NBC, New York Yankees, NFL, People and Pop Culture, St. Louis Blues, TBS/TNT, YankeeNets

12/13/99
NIKE TAKES SURPRISING STEP IN FILLING REEBOK'S SYDNEY SHOES

As part of its "biggest ever official Olympic sponsorship," Nike will replace Reebok (see THE DAILY, 12/8) in providing gear for Australia''s athletes during the 2000 Games as part of a multi million-

Tags: IOC, Nike, Olympics, Reebok

12/13/99
BREEDERS' CUP, NTRA PROPOSE STRATEGIC ALLIANCE

The Breeders'' Cup Exec Committee and the NTRA Board of Dirs unanimously approved a strategic alliance in principle, including combining certain administrative and marketing functions. Execs from both

Tags: Leagues and Governing Bodies, NTRA

12/13/99
THE NAME GAME: MOST OF SFX SPORTS AGENCIES TO BE REBRANDED

SFX Sports this morning formally began consolidating its recent sports business acquisitions under the SFX Sports Group umbrella. Beginning today, FAME, The Marquee Group, ISI, Tellem & Associates, Pr

Tags: Clear Channel/SFX Sports, People and Pop Culture

12/10/99
BEARS THROWN FOR SLIGHT LOSS IN RADIO RIGHTS DEAL EXTENSION

The Bears have reached a five-year agreement to keep their radio broadcasts on CBS-owned Infinity Radio Group''s WMAQ-AM (670) through the 2004 season, according to John Jackson of the CHICAGO SUN-TIM

Tags: CBS, Chicago Bears, Media, Viacom

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