Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

07/06/00
FIFA PICKS GERMANY OVER SOUTH AFRICA FOR 2006 WORLD CUP

FIFA''s Exec Committee, "ignoring the recommendations" of FIFA President Sepp Blatter to award the 2006 World Cup to South Africa, instead voted today to award the event to Germany, according to Rober

Tags: Events and Attractions

07/06/00
EXECUTIVE TRANSACTIONS

The CBA promoted WADE MOREHEAD to Senior VP/Basketball Operations from VP/Basketball Operations (CBA)....The Bulls named B.J. ARMSTRONG as Special Assistant to the team''s VP/Basketball Operations (Mu

Tags: Boston Bruins, Chicago Bulls, NBC, NHL, People and Pop Culture

07/06/00
WHO WANTS TO HAVE A POPULAR GAME SHOW? ESPN HOPES TO

ESPN is "close to completing a deal" with ABC''s "Who Wants to Be a Millionaire" Exec Producer Michael Davies for a sports trivia quiz show to be called "Two-Minute Drill," according to Cynthia Little

Tags: ABC, ESPN, Media, Walt Disney

07/06/00
RADICAL CHANGE: CFL UNVEILS HIP NEW MARKETING PLAN

The CFL yesterday unveiled its new marketing plan, and the league "has come back with a redesigned version of the wildly successful Radically Canadian theme," according to Con Griwkowsky of the EDMONT

Tags: Anheuser Busch, CFL, Leagues and Governing Bodies, Nike

07/06/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Reds-Cardinals, followed by Rockies-Giants and an injury update on Red Sox P Pedro Martinez. The firs

Tags: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cincinnati Reds, Cleveland Indians, Colorado Rockies, ESPN, Miami Marlins, MLB, MLS, New York Mets, New York Yankees, News Corp./Fox, Philadelphia Eagles, Sports Illustrated, Media, Time Warner, UPN, Walt Disney, YankeeNets

07/06/00
EARLY SUCCESS FOR PEPSI'S BASEBALL, SOCCER GRASSROOTS EFFORT

PepsiCo is "seizing on [the] pastimes" of baseball and soccer in a program launched last year, called "Takin'' It to the Fields," which offers coaches of teams composed of children ages 6-13 ice chest

Tags: MLB, New York Mets, PepsiCo

07/06/00
DU MAURIER CLASSIC LOOKS TO RELIGHT, AS VOTAW SET TO VISIT

While "there''s no new title sponsor" yet in place for the LPGA Tour''s fourth major, the du Maurier Classic, tournament organizer Jean-Paul Blais is "confident" the event will return to Canada in 200

Tags: LPGA, Nabisco

07/05/00
EXECUTIVE TRANSACTIONS

In Toronto, Marty York reports that the Blue Jays have named Sales Dir GREG MCNAMARA as Dir of Ticket Operations, replacing RANDY LOW, "the second time in less than a year that the club changed ticket

Tags: And 1, Foot Locker/Venator Group, MLS, NBA, People and Pop Culture, Toronto Blue Jays

07/05/00
TNT LOVE MATCH WITH WIMBLEDON: NETWORK ENJOYS RATINGS BUMP

As the second week of its Wimbledon coverage began Monday, TNT "already was declaring" its first year of covering the event a "success," according to Prentis Rogers of the ATLANTA CONSTITUTION. The ca

Tags: NBC, Nielsen, Media, TBS/TNT, Time Warner

07/05/00
BARRON'S STUDY SHOWS NAMING DEAL WON'T HELP STOCK PRICE

A BARRON''S study of 47 sports arenas "boasting" corporate names attached to homes of NHL, MLB, NBA and NFL teams show that stocks of 17 of the 47 companies have declined since the facilities opened,

Tags: Facilities, MLB, NBA, NFL, NHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug