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NHL.com, NHL Network To Cover U.S. Women's Games At IIHF Event

Published in SportsBusiness Daily on 03 / 29 / 17

NHL.com will live stream all of Team USA’s games at the upcoming IIHF Women’s World Championship, marking the most coverage the tournament has ever received. In addition, NHL Network will broadcast all Team USA games, and will have studio programming around the tournament, including inte...

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03/29/17
BioSteel Signs Gretzky As Latest Endorser

Toronto-based sports nutrition brand BioSteel has signed Hockey HOFer Wayne Gretzky  to an endorsement deal. Gretzky will appear in BioSteel ad creative and promote the brand via social media and personal appearances. BioSteel as part of the deal is also sponsoring the Gretzky Hockey School, a ...

03/29/17
Delta Becomes Hawks' Official Airline

The Hawks and Delta Air Lines today announced a sponsorship deal that includes designation as the team's official airline. The agreement also includes entitlement of the Delta Sky Squad trampoline performers, a new digital content series, in-arena branding and sponsorship of the weekly radio show ho ...

03/29/17
NHL Signs Cigna As Health Insurance Provider

The NHL has added Cigna as its official health insurance provider and the presenting sponsor of its Every Save Counts campaign, part of the league's Hockey Fights Cancer effort. Cigna will donate $1 to HFC for every save made during an NHL game throughout the '16-17 season, including the Stanley Cup ...

03/29/17
Snapchat, NBCUniversal Sign '18 Games Deal

Snap has signed a deal with NBCUniversal for the '18 PyeongChang Games that will make Snapchat a "home for Olympic-themed content and allow NBCUniversal to sell Games-related geofilters and 'lenses' to advertisers for the first time." This "expands upon a similar partnership" for the '16 Rio Games. ...

03/29/17
Twitter Me This....

One tidbit on #Cowboys QB Tony Romo: CBS is eyeing him as a potential replacement for Phil Simms in the booth. A big-time opportunity looms. — Ian Rapoport (@RapSheet) March 29, 2017 If you were in Minny last night and tossed your cap. I will send you a replacement. I do this ever ...

03/29/17
AVP Unveils Eight-Event '17 Schedule

AVP today unveiled a slate of eight events for '17 ( see the full schedule ), kicking off at Huntington Beach, Calif., May 4-7. The beach volleyball tour, which had a record attendance year in '16, also will visit Hermosa Beach, Calif., for the first time since '10 and Austin for the first time sinc ...

03/29/17
Channel Surf....

U.S. skier Mikaela Shiffrin will appear on NBC's "Late Night with Seth Meyers" at 12:35am ET.

03/29/17
Daily Download....

As part of the MLB Giants' latest ad campaign, newly acquired P Mark Melancon takes his role as a "closer" a little too literally.

03/29/17
LA 2024 Adds Sports Execs To BOD

LA 2024 today announced the addition of numerous pro sports execs to the Olympic bid group's BOD, including several officials from L.A.-area franchises ( THE DAILY ). NEW LA 2024 BOD MEMBERS ...

03/29/17
Daily Digit....

$23.7M – Amount the Rutgers athletic department "could owe" to the university's internal bank, according to internal documents. This shows that the "dramatic changes" to Rutgers athletics in recent years "came at a cost" ( Newark STAR-LEDGER, 3/29 ).

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