Featured Story

TNT Draws NBA's Best Opening Night Doubleheader Overnight Rating Since '13

Published in SportsBusiness Daily on 10 / 18 / 17

TNT last night drew its best overnight rating for an NBA season-opening doubleheader since '13. The combination of Celtics-Cavaliers and Rockets-Warriors led to a 3.5 overnight, which is the best figure since the net drew a 3.6 for Bulls-Heat and Clippers-Lakers to start the '13-14 season. Last nigh...

Read More

Tags: NBA Season Preview, Turner Sports

More Stories

10/17/17
LeBron James Is NBA's Most Marketable

Cavaliers F LeBron James is by far the NBA’s most marketable player, finishing comfortably ahead of Warriors G Stephen Curry, according to a survey of sports business execs, analysts and media members conducted by THE DAILY. Thunder G Russell Westbrook, Warriors F Kevin Durant and Rockets G J ...

Tags: NBA Season Preview

10/17/17
Nike Releases New LeBron Ad Ahead Of Season

Nike has released a new minute-long ad starring Cavaliers F LeBron James ahead of the start of the NBA campaign titled "Welcome to Season 15," a reference to this being James' 15th year in the league, according to Tiffany Patterson of WOIO-CBS. The ad begins with James, who was named the most marke ...

Tags: NBA Season Preview, Nike

10/17/17
Durant Continues To Expand Breadth Of Investments

Warriors F Kevin Durant has around 30 investments in his portfolio ranging from $50,000-2M, but it is his YouTube channel that could have "big plans," according to a cover story by Matthew Shaer of FAST COMPANY. Durant, who ranks fourth on THE DAILY's list of the most marketable players i ...

Tags: NBA Season Preview

10/17/17
Bucks Want $7-10M Per Year For Naming Rights

The Bucks are pursuing a naming-rights sponsor for their new arena that will pay "somewhere between" $7-10M per year over 20 years, and team President Peter Feigin "believes that the team has narrowed its list of potential partners down to half a dozen," according to Darren Heitner of FORBES. Feigin ...

Tags: Milwaukee Bucks, NBA Season Preview

10/17/17
Jazz Show Off Renovated Venue, Ink Ticketmaster

The Jazz in the offseason made around $125M in upgrades to Vivint Smart Home Arena , and the club "hopes that the arena won’t need more large-scale renovations for at least another generation," according to Kyle Goon of the SALT LAKE TRIBUNE. The upgrades were "carefully considered, with ...

Tags: NBA Season Preview, Utah Jazz

10/17/17
Kia Signs Extension At NBA's Automotive Partner

The NBA and Kia Motors today announced a multiyear extension keeping the company as the Official Automotive Partner of the NBA, WNBA and G League. Kia will also be more involved with the NBA Draft as an associate partner and will remain the title partner of on-court platforms, including NBA Tip-Off, ...

Tags: NBA Season Preview, Kia Motors

10/17/17
Koby Altman Talks First Few Months As Cavs GM

The last few months have been a "whirlwind" for new Cavaliers GM Koby Altman, who was named to the position in July after the team parted ways with David Griffin, according to Joe Vardon of the Cleveland PLAIN DEALER. Altman had "already spent five years in the Cavs' front office," most recently ser ...

Tags: NBA Season Preview, Cleveland Cavaliers

10/17/17
Lonzo Likely To Wear BBB During Regular Season

Lakers G Lonzo Ball said he will "probably play" in his Big Baller Brand ZO2 sneakers to start the regular season. In California, Bill Oram writes that would "put to rest the parlor game that first sprung up in Summer League, and continued into his two preseason appearances, when Ball made waves by ...

Tags: NBA Season Preview

10/17/17
NBA Jerseys To Be Auctioned For Hurricane Recovery

The AP reports game-worn jerseys from the four teams playing on the NBA's opening night -- the Cavaliers, Celtics, Warriors and Rockets -- will be "auctioned to raise money for hurricane recovery efforts." The NBA and Turner Sports will "use the auction to benefit the One America Appeal." The a ...

Tags: NBA Season Preview

10/26/16
TNT Has Strong Opening Night Ratings

TNT last night drew a 2.4 overnight rating for its NBA doubleheader, marking its best figure for Opening Night since '13 despite stiff competition from Game 1 of the World Series . The doubleheader will deliver TNT a primetime win among all cable nets. Last night's doubleheader also is up from a 2. ...

Tags: NBA Season Preview, Turner Sports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug