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Nationwide Unveils New Earnhardt Jr. Ads, While KFC Puts Store Managers On Biffle Car

Published in SportsBusiness Daily on 02 / 19 / 16

The start to the NASCAR Sprint Cup season, coupled with a massive renovation at Daytona Int'l Speedway, has all eyes in the motorsports world on the Daytona 500 this weekend. Advertisers are once again using the racing spectacle to unveil new creative and marketing campaigns, including some fro...

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Tags: Nationwide Insurance, KFC, NASCAR Season Preview

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02/22/13
Fox Not Focusing Coverage Around Danica

Fox Sports co-President & co-COO Eric Shanks is being "careful not to over-promise" on coverage around Danica Patrick sitting on the pole position for Sunday's Daytona 500, according to Tom Hoffarth of the L.A. DAILY NEWS. The net will have a "pre-race feature allowing her to talk about her week ...

Tags: Fox, NASCAR, NASCAR Season Preview

02/22/13
NASCAR Sponsors Grow More Demanding

Richard Childress Racing CMO Ben Schlosser said that NASCAR sponsors are “looking for more of an interactive experience these days” after brand exposure was “coveted in years past,” according to Chris Graham of the Daytona Beach NEWS-JOURNAL. There are “scads of poten ...

Tags: NASCAR Season Preview, Motorsports

02/22/13
Wheels & Deals

USA TODAY's Nate Ryan reports NASCAR driver and team owner Tony Stewart "will be in the driver's seat of a commercial Coca-Cola will launch during Sunday's Daytona 500 that will feature a heavy social media component." The ad shoot, "which occurred last month at Charlotte Motor Speedway," includes d ...

Tags: NASCAR Season Preview

02/24/12
NASCAR Season Begins Under Green Flag

The ‘12 NASCAR season kicks off this weekend in Daytona with the sport “once again charting an upward trajectory on and off the racetrack,” according to Sam Mamudi of MARKETWATCH. Last year was a “bounce-back year for NASCAR, with new sponsorship deals, a reverse in falling t ...

Tags: NASCAR Season Preview

02/24/12
NASCAR Anticipates Danica's Move From IndyCar

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Tags: NASCAR Season Preview

02/24/12
A-B Trades Shootout Entitlement For Duels

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Tags: NASCAR Season Preview, Anheuser Busch

02/24/12
NASCAR Sponsors Debut Ads At Daytona 500

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Tags: NASCAR Season Preview, Sprint, NASCAR

02/24/12
Fox Sports Optimistic About NASCAR Broadcasts

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Tags: NASCAR, Fox, ESPN, NASCAR Season Preview

02/24/12
Daytona 500 Starting Grid, Primary Sponsors

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Tags: NASCAR Season Preview

02/24/12
HBO Promoting Show On Nationwide Car

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Tags: NASCAR Season Preview

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