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Texas Seeking Basketball Coach To Spark Interest In Program

Published in SportsBusiness Daily on 03 / 29 / 15

Univ. of Texas men's AD Steve Patterson  is tasked with making another key hire in the wake of the school's announcement that men's basketball coach Rick Barnes  "will not return after 17 seasons." Barnes, who made $2.55M this past season, "has a buyout" of $1.75M that "would have d...

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France Banking On Gen-6 Cars For NASCAR

NASCAR Chair & CEO Brian France hopes Danica Patrick running from the pole and a "new generation of cars on show at this weekend’s Daytona 500 race will end a run of disappointing ratings, falling ticket sales and patchy sponsorship" for the sport, according to Andrew Edgecliffe-Johnson of ...

Tags: NASCAR, NASCAR Season Preview

Daytona Int'l Details Plans For Interior Upgrades

Daytona Int’l Speedway on Friday unveiled the first interior images of its planned renovation. The fan-friendly changes include the addition of expansive concourses, concession areas as large as football fields and dozens of escalators that will ferry people around the track. DIS President Joi ...

Tags: NASCAR Season Preview

Fox Sell Out Ad Inventory For Daytona 500

Fox Sports on Thursday sold out of its Daytona 500 ad inventory. A network spokesperson in an e-mail wrote, “We definitely experienced an uptick in interest once Danica Patrick won her pole position last week, and that generated enough business to put us over the top this year.” The ...

Tags: NASCAR Season Preview, Fox

Fox Not Focusing Coverage Around Danica

Fox Sports co-President & co-COO Eric Shanks is being "careful not to over-promise" on coverage around Danica Patrick sitting on the pole position for Sunday's Daytona 500, according to Tom Hoffarth of the L.A. DAILY NEWS. The net will have a "pre-race feature allowing her to talk about her week ...

Tags: Fox, NASCAR, NASCAR Season Preview

NASCAR Sponsors Grow More Demanding

Richard Childress Racing CMO Ben Schlosser said that NASCAR sponsors are “looking for more of an interactive experience these days” after brand exposure was “coveted in years past,” according to Chris Graham of the Daytona Beach NEWS-JOURNAL. There are “scads of poten ...

Tags: NASCAR Season Preview, Motorsports

Wheels & Deals

USA TODAY's Nate Ryan reports NASCAR driver and team owner Tony Stewart "will be in the driver's seat of a commercial Coca-Cola will launch during Sunday's Daytona 500 that will feature a heavy social media component." The ad shoot, "which occurred last month at Charlotte Motor Speedway," includes d ...

Tags: NASCAR Season Preview

NASCAR Season Begins Under Green Flag

The ‘12 NASCAR season kicks off this weekend in Daytona with the sport “once again charting an upward trajectory on and off the racetrack,” according to Sam Mamudi of MARKETWATCH. Last year was a “bounce-back year for NASCAR, with new sponsorship deals, a reverse in falling t ...

Tags: NASCAR Season Preview

NASCAR Anticipates Danica's Move From IndyCar

NASCAR this season stands to “benefit big time” from Danica Patrick’s move from the Izod IndyCar Series to a full-time Nationwide and part-time Sprint Cup schedule, according to Holly Cain of FOXSPORTS.com. NASCAR Senior VP & CMO Steve Phelps said, “There is no doubt ...

Tags: NASCAR Season Preview

A-B Trades Shootout Entitlement For Duels

Anheuser-Busch has expanded its relationship with Daytona Int'l Speedway, adding entitlement rights to the Duel races and Speedweeks, the 10-day stretch of stock-car races from the Shootout to the Daytona 500. Its Budweiser brand also will become the presenting sponsor of a pre-race concert and segm ...

Tags: NASCAR Season Preview, Anheuser Busch

NASCAR Sponsors Debut Ads At Daytona 500

Several NASCAR advertisers are planning to debut new creatives that will air during Fox' broadcast of the Daytona 500 Sunday. While some mark the beginning of a season-long campaign, others are scheduled to air only during the Great American Race. ...

Tags: NASCAR Season Preview, Sprint, NASCAR

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