Featured Story

NASCAR Debuting New Format At Daytona 500, Hopes It Captures Fans' Attention

Published in SportsBusiness Daily on 02 / 24 / 17

The "theory behind" NASCAR's new competitive format is that drivers will "race harder, events will be more exciting, viewers will tune in and more fans will come through the turnstiles," according to Brant James of USA TODAY. The new format is a "meticulous plan that includes a modified points syste...

Read More

Tags: NASCAR, NASCAR Season Preview

More Stories

02/24/17
As Top Stars Retire, Young Drivers Carry Hope

Some of NASCAR's "biggest stars have stepped away over the last 15 months, a thought-provoking trend that doesn't appear to be ending anytime soon," according to Mark Long of the AP. Jeff Gordon in '15 and Tony Stewart in '16 retired from full-time racing while Carl Edwards "called it quits last mon ...

Tags: NASCAR, NASCAR Season Preview

02/24/17
Disney, NASCAR To Promote "Cars 3"

NASCAR and Disney Pixar are teaming up on a joint effort to promote the upcoming "Cars 3" film, which includes "cross promotional activities on digital and social media and a 'Cars 3' at-track presence throughout the season," according to Dinah Voyles Pulver of the Daytona Beach NEWS-JOURNAL.&n ...

Tags: Walt Disney, NASCAR, NASCAR Season Preview

02/24/17
Danica Signs New Deal With Advance America

Cash loan company Advance America on Friday is announcing a new personal services agreement with NASCAR driver Danica Patrick. Rights for the deal include placement on Patrick's race helmet, the use of her name and likeness on traditional and digital media and social media support. The deal will kic ...

Tags: NASCAR Season Preview

02/24/17
Hamlin Signs Extension With JGR, FedEx

NASCAR driver Denny Hamlin on Thursday signed an extension with Joe Gibbs Racing that also includes a "new deal for longtime sponsor FedEx," according to Jenna Fryer of the AP. FedEx has been with JGR since '05, and is the "only primary sponsor Hamlin has had at NASCAR's top level." Hamlin ...

Tags: NASCAR Season Preview, FedEx

02/24/17
DIS Concessionaire Planning Special Food Promos

Concessionaire Americrown during this weekend's NASCAR races at Daytona Int'l Speedway is planning to debut the first promos around the new race segments being implemented, which will insert set breaks in the race action. “Unlike any other sport, we don’t know when to cook and have ...

Tags: NASCAR Season Preview

02/19/16
Nationwide, KFC Roll Out New NASCAR Campaigns

The start to the NASCAR Sprint Cup season, coupled with a massive renovation at Daytona Int'l Speedway, has all eyes in the motorsports world on the Daytona 500 this weekend. Advertisers are once again using the racing spectacle to unveil new creative and marketing campaigns, including some fro ...

Tags: Nationwide Insurance, KFC, NASCAR Season Preview

02/19/16
Young Drivers Could Be Next Faces Of NASCAR

More than any time in NASCAR history, young drivers are "getting full-time rides and making a name for themselves," according to Gene Frenette of the FLORIDA TIMES-UNION. Twenty-year-old Chase Elliott, the son of NASCAR HOFer Bill Elliott, is "already the youngest Daytona 500 pole-sitter for Sunday& ...

Tags: NASCAR Season Preview

02/19/16
Dale Jr. Celeb Status On Par With Kanye

Five NASCAR drivers are ranked among the Top 100 athletes in the Celebrity DBI powered by Repucom, an international index that evaluates celebrities. The index, launched in the U.S. in 2006, measures the influence and relevance these individuals have on the public. Respondents in the twice-a-week ...

Tags: NASCAR Season Preview

02/19/16
Daytona Rising Combines Vanity With Safety

Daytona Int'l Speedway's "gleaming, newly renovated grandstand makes its full debut" for Sunday’s Daytona 500 with the goal of making it "similar to watching in a stadium," according to David Scott of the CHARLOTTE OBSERVER. The $400M Daytona Rising project now gives the track 40 escalators, 4 ...

Tags: Daytona International Speedway, NASCAR Season Preview

02/19/16
NASCAR Testing New Tech At Daytona 500

When race fans are watching the action at Daytona Int'l Speedway this weekend, NASCAR and its partners "will be using and testing new technologies for taking stock car racing to a whole new level on mobile phones, personal computers and even video games," according to Dinah Voyles Pulver of the Dayt ...

Tags: NASCAR Season Preview

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug