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NBC Wraps Up Rio With Lowest Primetime Summer Olympic Rating Since Sydney

Published in SportsBusiness Daily on 08 / 23 / 16

NBC averaged a 14.4 rating (25.4 million viewers) for 17 nights of Olympic coverage, marking the broadcast net’s lowest figure since the ’00 Sydney Games, which averaged a 13.8 rating. This year’s broadcast rating also was down 18% from the '12 London Games and down 11% from th...

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