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CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

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NBA, Turner Plan Digital Efforts For ASG

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Marv Albert To Call NBC's Primetime Boxing

NBC Sports yesterday formally announced that Marv Albert will serve as blow-by-blow announcer for the upcoming Premier Boxing Champions series of fight telecasts, which will debut on Saturday, March 7. Sugar Ray Leonard will serve as analyst and Al Michaels as host. Additional announcers for NBC's b ...

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People & Personalities

In Lexington, Mark Story wrote many people are "projecting stardom" for former NASCAR driver Jeff Burton now that he is "moving into full-time work as Sprint Cup race analyst for NBC." If anything, the "loquacious Burton" actually may need to be "a little less verbal to thrive on TV." Burton said, " ...

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Stats LLC Acquires The Sports Network

Stats LLC has acquired Pennsylvania-based sports data provider The Sports Network, continuing a run of activity under new owners Vista Equity Partners. Stats will maintain The Sports Network's brand name, and the purchase in particular gives Stats a sizable market presence in Canada, in part through ...

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App Review: 120 Sports For iPhone

Touted as a disruptive, forward-thinking, fan-serving, mobile-first experience, 120 Sports for iPhone delivers 120-second live and on-demand video segments covering buzz-worthy stories in sports. Built using MLBAM’s technology platform, the ...

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SI Going Big With Swimsuit Issue Launch

SI today will begin activation of what execs are calling its “biggest Swimsuit launch ever.” Both the print edition, featuring model Hannah Davis on the cover, and the companion digital assets formally debut today. SI declined to specify overall revenue or the advertising page count for ...

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Raftery's Final Four Addition Seen As Positive

CBS Sports and Turner Sports last week "turned a negative story into a positive one" with the news that Bill Raftery will call his first NCAA Tournament Final Four by replacing the suspended Greg Anthony, according to Richard Deitsch of SI.com. Following the announcement, social-media users "were ge ...

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NBA TV's "The Starters" Growing In Popularity

NBA TV's "The Starters" is "growing quickly in popularity," with viewership this season having increased by 24% and podcast downloads up 22%, according to Jonah Bromwich of the N.Y. TIMES. NBA TV said that it will "continue to raise the show's profile," which is available to stream live and download ...

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Media Notes

In N.Y., Steel & Gelles note a year after it was announced, Comcast’s "audacious acquisition of Time Warner Cable remains in limbo." In recent weeks, the "air of inevitability around the deal has dissipated." With the FCC proposing "stringent new rules to govern the Internet, analysts ...

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Davis Taking Over "GameDay" Duties

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