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TBS, CBS See Record Overnight Rating For Sweet 16 Thursday Night Games

Published in SportsBusiness Daily on 03 / 27 / 15

CBS and Turner on Thursday night extended its record-setting audience for the NCAA Tournament, as the four game on the opening night of the Sweet 16 combined to average a 9.1 overnight rating on CBS and TBS. That marks a record overnight for Sweet 16 Thursday, dating back to '91. The 9.1 also is up ...

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Tags: Media, NCAA, CBS, TBS/TNT

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