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Univ. Of Arkansas Agrees To 10-Year, $137M Multimedia Rights Extension With IMG College

Published in SportsBusiness Daily on 08 / 16 / 17

The Univ. of Arkansas has agreed to a 10-year, $137M "multimedia rights extension with IMG College that will be among the most lucrative in the country," according to Michael Smith of SPORTSBUSINESS JOURNAL. The $13.7M annual payout, beginning with the '18-19 academic year, will be a nearly 90%...

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