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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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Browns-Redskins Pulls Big Rating For ESPN

ESPN drew a 4.8 overnight rating for last night's Browns-Redskins matchup from 8:00-11:15pm ET, marking the net's second-best NFL preseason audience on record, behind only a 5.5 overnight for Brett Favre's debut with the Vikings in '09. The telecast last night peaked at a 5.5 rating from 8:45-9:00pm ...

Tags: Media, NFL

Court To Hold Hearing In MASN Case

The New York State Supreme Court this morning held a hearing in Manhattan on MASN’s bid to gain a preliminary injunction against a June 30 MLB arbitration decision that would boost the Nationals’ annual TV rights fees from the RSN from about $41M to about $60M per year. MASN earlier this ...

Tags: Media, MASN, MLB

ESPN Sees Increased LLWS Ratings

ESPN2 last night  from 7:00-9:30pm ET drew a 1.5 overnight rating for a Little League World Series game featuring Pennsylvania's walkoff against Texas, beating out ESPN's broadcast of A's-Braves "Sunday Night Baseballl" which drew a 1.0 overnight. The team from Philadelphia has drawn strong rat ...

Tags: Media, ESPN

Media Notes

In N.Y., Bob Raissman wrote the "real headline" following Bill Simmons' departure from ESPN's "NBA Countdown" should have been "Simmons loses power struggle to Sage Steele." With Magic Johnson and Michael Wilbon "disposed of and Simmons' trusty wing man, Jalen Rose, at his side, it looked like clear ...

Tags: Media

SEC Network Officially Comes On The Air

See the listing for the SEC NETWORK The SEC Network debuted Thursday night with a three-hour edition of "SEC Now," the channel's signature studio show, followed by a one-hour special titled, "SEC Storied: The Stars Are Aligned." The net came on the air at 6:00pm ET with a tape ...

Tags: Media, SEC, ESPN

Big Ten Network's Subscriber Count Up 15%

Big Ten Network, "through a series of upgrades with distributors" in the N.Y. and DC markets, "has bolstered its subscriber count by some 15% since the end" of the '13-14 academic year, according to Mike Reynolds of MULTICHANNEL NEWS. BTN President Mark Silverman said that when upgrades "are complet ...

Tags: Media, Big Ten Network

Panthers, FS Florida Bring Back Denis Potvin

Hockey HOFer Denis Potvin will return as the color analyst for the Panthers beginning with the '14-15 season "after five years away from the organization," according to George Richards of the MIAMI HERALD. He will re-join play-by-play announcer Steve Goldstein on FS Florida. Potvin was "let go" foll ...

Tags: Florida Panthers, NHL, Media

Final Ratings: NASCAR At Watkins Glen

The news around Tony Stewart’s incident at a dirt track race last Saturday night contributed to increased viewership around the NASCAR Sprint Cup Series race at Watkins Glen Int’l on Sunday afternoon. ESPN finished with 4.94 million viewers for the Cheez-It 355 at The Glen, marking the ...

Tags: Media

Media Notes

Bears WR Brandon Marshall will be part of the cast this season for Showtime's "Inside the NFL ," and in Chicago, Rich Campbell notes it "remains to be seen just how extensive Marshall's obligations will be." But it "certainly will be worth monitoring as the Bears dive into the regular season." Bear ...

Tags: Media

SEC Network To Launch Tonight

The SEC Network launches tonight at 6:00pm ET with a three-hour "SEC Now," which will be the net's signature news show. The program will air with 21 anchors, reporters and analysts in studio and reporting live from the 14 SEC school campuses. SEC alums Peyton Manning, Eli Manning, Dara Torres, Joe N ...

Tags: SEC, ESPN, Media

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