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CBS, Time Warner Promoting Mayweather-Pacquiao PPV Across Multiple Nets, Platforms

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday’s Floyd Mayweather Jr.-Manny Pacquiao fight will get a broad blast of promotional support on the networks and platforms of parent companies CBS and Time Warner this week. CBS, which had seven of the 10 most-watched shows last week, will have promos during primetime and late-night...

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NBA Launches Digital Fan Appreciation Campaign

The NBA this morning launched a fan-appreciation digital media campaign that includes 20 current and former players conducting at least 20 chats on Facebook, Twitter and Weibo. It is the first time the league has used social-media chats as part of its annual fan-appreciation efforts. The ...

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Boston Radio Host Dennis Checks Into Rehab

WEEI-FM morning show co-host John Dennis after the Red Sox' home opener Monday decided to "check himself into rehab," according to Steve Buckley of the BOSTON HERALD. Dennis said that he "had gone 40 days without touching alcohol." But "then came the traditional home opener, after which he decided t ...

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NBC/NBCSN Down For NHL Season

NBCSN averaged 349,000 viewers for 91 NHL game telecasts during the '14-15 season, down slightly from 351,000 viewers over 88 games last season. The audience still marks the cable net's third-best audience since acquiring NHL rights prior to the '05-06 season. Only last season and the lockout-shorte ...

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Clippers' Ralph Lawler Returning In '15-16

Clippers TV play-by-play man Ralph Lawler yesterday said that he "would return" for the '15-16 season, his 37th with the team, according to Ben Bolch of the L.A. TIMES. Lawler, who turns 77 next week, said that there were a "handful of factors that prompted his decision to return." The Clippers ...

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NFL Network Morning Show Going On Hiatus

NFL Network’s live morning show "NFL AM" will go on hiatus for a couple of months following the May 8 show. Network execs said that they plan to bring the show back at some point during the '15 NFL preseason, though they have not set a firm date for when it will return. NFL execs said they de ...

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Masters Weekend Viewership Up From '14

CBS finished with 14.0 million viewers for the final round of The Masters on Sunday afternoon, up 26% from 11.1 million viewers last year, but down from 14.7 million viewers in '13 when the event went to a playoff. Saturday’s coverage on CBS finished with 8.9 million viewers, up 51% from 5.9 m ...

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ESPN Sees Unique Visitors Spike In March

ESPN in March rebounded in monthly comScore sports rankings for multi-platform digital reach, reaching 80.5 million unique visitors. The figure, representing ESPN's 13th straight monthly win, is up 8% from a nine-month low posted in February and up 17% from its March '14 total. While much of the res ...

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FS1's Nolan Takes Issue With FoxSports.com Column

FS1's Katie Nolan during Sunday's episode of "Garbage Time" took several shots at an article posted on FoxSports.com last week titled “How To Land A Husband At The Masters.” Nolan said a lot of people are "criticizing the article, saying it's out of touch, rooted in dated stereotype ...

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Media Notes

The GLOBE & MAIL's David Shoalts writes the impact of CBC’s decision to "allow for-profit Rogers Communications to broadcast NHL games for free on the public network could hit CBC’s bottom line hard over the next two and a half months thanks to the Stanley Cup playoffs." Rogers ...

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CBS' Masters Sunday Overnight Up 23%

CBS drew a 9.6 overnight rating for the final round of The Masters yesterday, which saw 21-year-old Jordan Spieth capture his first Green Jacket in a wire-to-wire win. Spieth held off Phil Mickelson and Justin Rose by four strokes, while Rory McIlroy finished fourth and Tiger Woods faded on Sunday t ...

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