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CBS, Time Warner Promoting Mayweather-Pacquiao PPV Across Multiple Nets, PlatformsPublished in SportsBusiness Daily on 04 / 27 / 15
Saturday’s Floyd Mayweather Jr.-Manny Pacquiao fight will get a broad blast of promotional support on the networks and platforms of parent companies CBS and Time Warner this week. CBS, which had seven of the 10 most-watched shows last week, will have promos during primetime and late-night...