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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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07/19/96
MEDIA NOTES

Over the last three weeks, Fox''s Saturday baseball coverage has averaged a 3.3 rating, a 14% improvement over the first four weeks which were a 2.9 rating. For the season, Fox''s MLB rating is tied w

Tags: Boston Celtics, CBS, Comcast-Spectacor, MLB, News Corp./Fox, Philadelphia Flyers, Sports Illustrated, Media, Viacom

07/19/96
NFL AD MARKETPLACE REMAINS STEADY AS FOX, NBC SELL PACKAGES

Price increases for the NFL ad marketplace are "much more modest" than last year, "ranging from flat rates versus a year ago" to increases of around 10%, according to Langdon Brockinton of INSIDE MEDI

Tags: ABC, DaimlerChrysler, Dr Pepper/7UP, MLB, NBC, News Corp./Fox, NFL, Media, Toyota, Walt Disney

07/18/96
NEWS CORP. CONCLUDES DEAL WITH NEW WORLD FOR STATIONS

News Corp. has bought New World Communications in a stock swap deal worth approximately $2.5B. The deal makes Rupert Murdoch the largest owner of TV stations in the U.S., with Fox owning TV stations r

Tags: ABC, CBS, NBC, News Corp./Fox, Media, Time Warner, Viacom, Walt Disney

07/18/96
THE SONG IS OVER: TIME WARNER/TBS CLEARED FOR MERGER

The FTC negotiated an agreement to allow Time Warner and Turner Broadcasting to merge and create the world''s largest entertainment conglomerate. The $6.5B merger still requires shareholder approval a

Tags: Atlanta Braves, Atlanta Hawks, HBO, News Corp./Fox, Media, Time Warner

07/18/96
MEDIA NOTES

HBO Exec Producer Ross Greenburg, who reportedly discussed taking the Exec Producer position at ABC Sports, is staying at HBO. USA TODAY''s Rudy Martzke says ABC''s "prime" candidate is now ESPN Senio

Tags: ABC, Cablevision, Canadian Broadcasting Corp., ESPN, HBO, Jacksonville Jaguars, MLB, Media, Time Warner, Walt Disney

07/17/96
FTC DECISION LOOMS IN TIME WARNER-TURNER MERGER

The AP is reporting this morning that the FTC has given preliminary agreement to the Turner-Time Warner merger (THE DAILY). This morning, USA TODAY''s David Lieberman had reported the "smart money" wa

Tags: Media, TBS/TNT, Time Warner

07/17/96
THE WNBA: A LEAGUE WITH NO PLAYERS, BUT THREE TV PARTNERS

The WNBA announced cable TV deals with ESPN and Lifetime Television. The league, scheduled to being in June ''97, already has a deal with NBC. Both ESPN and Lifetime will air one live weeknight game p

Tags: ESPN, NBA, NBC, Media, Walt Disney, WNBA

07/17/96
WEB SITE OF THE WEEK: MLS IS WORTH ITS WAIT IN GOALS

The MLS only recently unveiled its official Web site at http://www.mlsnet.com, but for surfing soccer fans, it may be worth the wait. The site combines sharp graphics and photos with information varyi

Tags: MLS, Media

07/17/96
MEDIA NOTES

News Corp. is looking to acquire New World Communications for about $2.4B. The purchase of New World''s 10 TV stations, all Fox affiliates, would make News Corp. the biggest station owner in the U.S.,

Tags: News Corp./Fox, Media

07/16/96
BECKETT PUBLICATIONS TO TAP NEW MARKET

Beckett Publications, known for its sports collecting magazines and price guides, will enter the vintage cards and collectibles market in August when the first issue of Beckett Vintage Sports hits new

Tags: Media

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