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NBC Lands Dale Earnhardt Jr. With Multiyear Deal That Could Expand Beyond NASCAR

Published in SportsBusiness Daily on 07 / 24 / 17

NBC won the Dale Earnhardt Jr. sweepstakes, as the popular NASCAR driver signed a multiyear on-air deal with the net that takes effect in January, sources say. NBC is expected to make a formal announcement on the hire later this morning. Earnhardt will become a mainstay on NBC’s NASCAR coverag...

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Tags: Media, NBC, NASCAR

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