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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Re-regulation has helped The Golf Channel remarket itself, "creating a new rate card with competitive basic and tier prices that have helped the channel get distribution deals for more than 350,000 ho
Canadian versions of Sports Illustrated will increase despite a bill in the Canadian Senate that would place a heavy tax on the publication. Nick Wattson, Sales Manager for SI Canada, has reportedly t
The NFL and NBC will join to produce "a pair of special pre Super Bowl programs" this January, according to Terry Lefton of BRANDWEEK. One will feature a grassroots youth sports organization and the o
The FCC approved Westinghouse Electric Corp.''s $5.4B purchase of CBS granting Westinghouse a "large number of permanent or temporary waivers of agency rules that limit broadcasters'' concentration."
Promoter Don King is close to finalizing a deal that would have Mike Tyson fight Buster Mathis Jr. on free TV on December 16 at the Atlantic City Convention Center. The fight will reportedly be shown
NFL moves into smaller markets have "prompted network concern," according to Jim Baker in today''s BOSTON HERALD. While the AFC, and thus NBC, have been "hit the hardest," NBC Sports President Dick Eb
Phil Mushnick writes some TV execs "are trying to influence a major cable operator in New Jersey to share in the creation of a real-deal New Jersey sports network" that would carry the Nets and Devils
Rodale Press will publish alt.Sport, a "Generation X and older skewing magazine," featuring such sports as roller blading, snowboarding, and mountain biking. alt.Sports is scheduled to appear on newss
Phil Hendrie, talk host on show Miami''s WIOD-radio, has "been doing lame impersonations" of Dolphins LB Bryan Cox for more than a year, according to Brian Schmitz of the ORLANDO SENTINEL. But a recen
CBS has now sold 75-80% of ad time for their Fiesta Bowl telecast January 2, as 30-second spots have "tumbled from the astronomical rate" of $550,000 to around $400,000, according to INSIDE MEDIA. To