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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
ESPN has announced that over 70,000,000 fans have participated in their "Football Phone-atic Sweepstakes" sponsored by Visa -- aimed at increasing awareness for ESPN''s Sunday Night NFL Telecasts (ESP
Re-regulation has helped The Golf Channel remarket itself, "creating a new rate card with competitive basic and tier prices that have helped the channel get distribution deals for more than 350,000 ho
Canadian versions of Sports Illustrated will increase despite a bill in the Canadian Senate that would place a heavy tax on the publication. Nick Wattson, Sales Manager for SI Canada, has reportedly t
The NFL and NBC will join to produce "a pair of special pre Super Bowl programs" this January, according to Terry Lefton of BRANDWEEK. One will feature a grassroots youth sports organization and the o
The FCC approved Westinghouse Electric Corp.''s $5.4B purchase of CBS granting Westinghouse a "large number of permanent or temporary waivers of agency rules that limit broadcasters'' concentration."
Promoter Don King is close to finalizing a deal that would have Mike Tyson fight Buster Mathis Jr. on free TV on December 16 at the Atlantic City Convention Center. The fight will reportedly be shown
Phil Mushnick writes some TV execs "are trying to influence a major cable operator in New Jersey to share in the creation of a real-deal New Jersey sports network" that would carry the Nets and Devils
NFL moves into smaller markets have "prompted network concern," according to Jim Baker in today''s BOSTON HERALD. While the AFC, and thus NBC, have been "hit the hardest," NBC Sports President Dick Eb
Phil Hendrie, talk host on show Miami''s WIOD-radio, has "been doing lame impersonations" of Dolphins LB Bryan Cox for more than a year, according to Brian Schmitz of the ORLANDO SENTINEL. But a recen
Rodale Press will publish alt.Sport, a "Generation X and older skewing magazine," featuring such sports as roller blading, snowboarding, and mountain biking. alt.Sports is scheduled to appear on newss