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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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01/05/96
MEDIA NOTES

IndyCar Public Relations Dir Adam Saal said a national TV deal is in place for the U.S. 500 -- which is set to run opposite the Indy 500 on May 26 -- but he would not reveal which network. Saal said a

Tags: CBS, ESPN, HBO, Milwaukee Bucks, NBA, NBC, Media, TBS/TNT, Time Warner, Viacom, Walt Disney

01/05/96
NHLPA'S "BE A PLAYER" TO DROP THE PUCK ON SECOND SEASON

"Be A Player! The Hockey Show" will kick off its second season when it premieres on ESPN2 on January 6. The 13 episodes of the 30-minute NHLPA-produced program will be hosted by Paul Romanuk of The Sp

Tags: ESPN, NHL, Media, Upper Deck, Walt Disney

01/05/96
DISNEY GETS SHAREHOLDERS OK; TIME WARNER/TURNER ROADBLOCK?

Shareholders of Walt Disney Co. and Capital Cities/ABC "overwhelmingly" approved Disney''s $19B takeover of yesterday after meeting separately in New York. The deal cannot be finalized until approval

Tags: ABC, Media, Time Warner, Walt Disney

01/05/96
ASTROS GO DEEP FOR THREE-YEAR RADIO DEAL AT $1.5 MILLION

In Houston, all-sports KILT-AM has signed a three-year deal to be the Astros flagship station beginning with the ''96 season. The deal includes full rights to all spring, regular and post- season game

Tags: Houston Astros, Media

01/05/96
NEWSWEEK TAKES A LOOK AT THE CRAZE BEHIND THE BABE

In "only" her second year of national syndication, Nanci Donnellan, a.k.a. The Fabulous Sports Babe, "has become the hottest new voice in the airstream," according to Curry Kirkpatrick of NEWSWEEK. He

Tags: ESPN, NHL, Media, Walt Disney

01/05/96
PUBLISHERS EYE HOOP MAGAZINES FOR HIGH SCHOOL

Conde Nast Inc., which publishes Vogue and GQ among others, is testing a magazine for high school basketball coaches and players "that plays on the popularity of the NBA." Varsity high school hoops co

Tags: NBA, Media

01/04/96
NFL, NBC SPORTS AND MICROSOFT OPEN SUPER BOWL SITE

The NFL, NBC Sports and Microsoft launched their Super Bowl web site, featuring previews, analysis and historical info on the Super Bowl. The address is http://superbowl.com (NFL). The site will be op

Tags: Microsoft, NBC, NFL, Media

01/04/96
DORFMAN FIRED AS MONEY MAGAZINE COLUMNIST OVER SOURCES

Financial columnist Dan Dorfman has been fired by Money magazine over his refusal to provide Time Warner officials with the identity of his sources. Dorfman, whose market reports sometimes quote anony

Tags: Media, Time Warner

01/04/96
CBS' FIESTA BOWL COVERAGE MET WITH MIXED REVIEWS

Although CBS "won a battle" when No. 1 Nebraska met No. 2 Florida in the Fiesta Bowl, the blowout "cost the network in the ratings war," according to Barry Horn of the DALLAS MORNING NEWS. With the lo

Tags: CBS, MasterCard, Media, Viacom

01/04/96
YESSS! SI ANNOUNCES ALBERT TO HOST '95 YEAR IN SPORTS

Broadcaster Marv Albert will host Sports Illustrated''s 1995 Year in Sports, a syndicated one-hour special produced by SITV and scheduled to air from January 13-28. The show, a look back at ''95 with

Tags: Sports Illustrated, Media, Time Warner

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