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Lazarus: Rio Audience Levels Guaranteed To Ad Buyers Were Met Despite Drop In ViewersPublished in SportsBusiness Daily on 08 / 25 / 16
Viewership for the Rio Games may have been down from the '12 London Games , but NBC Sports Group Chair Mark Lazarus yesterday said that the "audience levels guaranteed to advertisers were met through the available ad time NBC had going into the Games," according to Stephen Battaglio of the L.A...
CBS''s coverage Saturday of the NCAA men''s Final Four earned an 11.3 preliminary rating, up "only" 2% from last year, according to USA TODAY''s Rudy Martzke. The 10.4 rating for Kentucky-Stanford was
A World Wrestling Federation source said that they are hoping to top 600,000 buys at $34.95 apiece for Mike Tyson''s WWF WrestleMania appearance yesterday in Boston, and "would be ecstatic if Tyson''s
TV: In Toronto, Rob Longley writes that yesterday''s debut of NBC''s three-man NBA booth of Bob Costas, Isiah Thomas and Doug Collins "created a talkathon." The "buzz has already begun" that Thomas wi
FINAL FOUR: Valparaiso coach Homer Drew, UCLA coach Steve Lavin and George Washington coach Mike Jarvis will be in the studio for CBS''s Final Four coverage of the men''s NCAA Tournament (CBS Sports).
The following lists ratings from last weekend''s network sports events. All times are EST. The numbers are from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Division II Championship 3/21
Fox/Liberty Networks'' purchase of a one-third stake in Speedvision and Outdoor Life Networks is for about $100M, according to John Dempsey of DAILY VARIETY. Roger Werner, who will stay on as Presiden
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Disney and Starwave "may soon complete an acquisition begun nearly a year ago," according to Thomas Haines of the SEATTLE TIMES. Disney invested an estimated $100M for a 30% stake in WA-based Starwave
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Fox/Liberty Networks has acquired a one-third ownership interest in Speedvision and Outdoor Life Networks. The addition of the two nets to the Fox/Liberty family increases its national cable networks