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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
A "nasty feud" between ABC''s Al Michaels and Sports Illustrated Managing Editor Mark Mulvoy "exploded publicly this week," fueled by Michaels'' criticism of SI''s recent cover story on "Hot/Not" in M
Wednesday''s Bulls-Magic game on TBS received a 3.9 rating, No. 6 all-time in Turner''s 12 years of covering the NBA, with the "second highest audience." Total ratings are up 44%. (USA TODAY, 12/15)..
NBC and Microsoft are expected to announce this morning they will combine to invest up to $100M over the next several years in a new 24-hour news channel, according to the L.A. TIMES. Sources say the
Fox Sports President David Hill on the Tyson-Mathis fight set for Saturday night: "The Fox network isn''t at all worried about Don King. We had no fear or trepidation about doing this, otherwise we wo
Philadelphia''s Fox affil agreed to guarantee purchase of all unsold tickets for Sunday''s Eagles-Cardinals game. Roughly 4,000 tickets remain. Sources say the station wants to assure a "perfect lead-
One day after NBC announced it had purchased broadcast rights to the 2004, 2006, and 2008 Olympic Games, media writers around the country were still commenting on the deal -- one of the largest deals
The National Organization for Women and the Gay & Lesbian Alliance will hold a protest in New York today against CBS golf commentator Ben Wright over remarks he allegedly made last May about lesbianis
Reaction to the deal was mixed, as most praised the IOC while holding out judgement on the purchase by NBC. Some "skeptics question whether NBC could make money on such a high rights fees, given the u
The IOC and NBC announced a partnership yesterday in which the network was granted exclusive U.S. broadcast and cable rights to the 2004, 2006 and 2008 Olympic Games (NBC Sports). For the second time
Former USGA President Grant Spaeth and veteran golf writer- editor-publicist Stu Schneider have joined the staff of GolfWeb, an "award-winning" Internet site that provides "Everything golf on the Worl