Featured Story

CBS/TBS See Ratings Increase For Elite 8 Matchups; UNC-Kentucky Draws Big Overnight

Published in SportsBusiness Daily on 03 / 27 / 17

CBS and TBS averaged a 6.5 overnight for the four Elite 8 games over the weekend, up 8% from last year, which aired on Easter weekend. Last year’s Sunday Elite 8 games also aired later in the day due to Easter, with the second game in primetime. Yesterday’s North Carolina-Kentucky tilt d...

Read More

Tags: Media, NCAA

More Stories

01/15/99
CBS REPORTS NO LOSSES ON NFL CONTRACTS; L.A. VIEWERS DOWN

Predictions that CBS would lose money on their NFL TV deal "appear to be greatly exaggerated," as the network "will come close" to covering "the average cost of the contract" in its first year, accord

Tags: CBS, DirecTV, NBC, NFL, Oakland Raiders, Media, LA Rams, Viacom

01/15/99
MEDIA NOTES

FERRALL OFF THE BENCH: Sports radio talk-show host Scott Ferrall appeared on the "Late Show" with David Letterman last night wearing a ''97 North American team NHL All-Star jersey. Ferrall, on his new

Tags: CBS, ESPN, HBO, NHL, Media, Viacom, Walt Disney

01/15/99
JORDAN'S RETIREMENT CREATES A STIR IN THE PUBLISHING WORLD

SI will publish a special issue to commemorate Michael Jordan''s retirement. The 124-page edition, titled "Michael Jordan -- A Tribute...From the Pages of SI," will be available on newsstands January

Tags: Sports Illustrated, Media

01/15/99
PHIL KNIGHT HAS NO LEY-WAY IN ESPN INTERVIEW ON JORDAN

Nike offered company Chair Phil Knight for an interview on ESPN following Michael Jordan''s retirement on Wednesday, but Nike "tried to control the media environment" and ESPN called it off, according

Tags: ESPN, Nike, Media, Walt Disney

01/15/99
FINAL NETWORK RATINGS FROM LAST WEEKEND'S SPORTING EVENT

The following lists final national Nielsen ratings from last weekend''s network sporting events. Numbers are gathered from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR Downhill Skiing 9-Jan N

Tags: CBS, NBC, NCAA, NFL, Media, Viacom

01/14/99
MEDIA REACTION TO JORDAN'S RETIREMENT ANNOUNCEMENT

There shouldn''t be "any pity parties" for NBC and Turner over Michael Jordan''s retirement, as they are "big conglomerates who can take care of themselves," according to Milton Kent of the Baltimore

Tags: ESPN, NBA, NBC, Media, Walt Disney

01/14/99
NETWORK IS ADDING SOME LIFE TO THE WOMEN'S WORLD CUP

Lifetime has been named a Media Partner for the ''99 FIFA Women''s World Cup. The sponsorship grants Lifetime field board signage at game venues and product display rights. As part of its deal, Lifeti

Tags: Media

01/14/99
MEDIA NOTES

In L.A., Steve Pratt reviewed the Baseball Hall of Fame Web site at www.baseballhalloffame.org and called it the "next best thing" to being there (L.A. TIMES, 1/13)....With the return of the NBA, NBC

Tags: ESPN, Green Bay Packers, NBA, NBC, Media, Walt Disney

01/13/99
ESPN GETS NOSTALGIC FOR THE PAST IN "SPORTSCENTURY" PROGRAM

ESPN unveiled plans for its "SportsCentury" program yesterday in N.Y., including its list of the 51-100 greatest North American athletes of the past century. The top 50 will be counted down through we

Tags: ABC, ESPN, Media, Walt Disney

01/13/99
MEDIA NOTES

In N.Y., WWOR-XX''s Russ Salzberg was "forced" to cut short an interview with Mike Tyson when Tyson "launched into a series of X-rated answers that had to be bleeped out." When asked why he insisted o

Tags: And 1, Coca-Cola, General Motors, NBA, Reebok, Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug