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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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01/09/97
MEDIA NOTES

Time Warner shares rose 3%, to $39 yesterday morning, "on a rumor that CEO Gerald Levin might leave" the company. Time Warner spokesperson Ed Adler called the rumor "totally ludicrous" (USA TODAY, 1/9

Tags: News Corp./Fox, Sports Illustrated, Media, Time Warner

01/09/97
CANUCKS MARKET PAY-PER-VIEW PACKAGE OF FOUR GAMES

The Canucks sold about 2,840 subscriptions as part of a four-game, pay-per-view package, according to William Houston of the Toronto GLOBE & MAIL. The PPV package is a four-game plan, which includes h

Tags: Maple Leaf Sports and Entertainment, Montreal Canadiens, Canucks Sports and Entertainment, Media, Toronto Maple Leafs, Vancouver Canucks

01/09/97
IN ORLANDO, TV RATINGS ANYTHING BUT MAGICAL

TV ratings for the Magic have "been down as much as 40 percent this season in the wake of Shaquille O''Neal''s move" and "injuries to Penny Hardaway and other starters," according to Jim Abbott of the

Tags: Orlando Magic, RDV Sports, Media

01/08/97
LIN TV LEASES MLB RANGERS RIGHTS TO FOX SPORTS SOUTHWEST

In its agreement to sub-lease MLB Rangers games from LIN TV, Fox Sports Southwest will have exclusive broadcast rights for the Rangers over the next four seasons, according to Jim McConville of BROADC

Tags: News Corp./Fox, Southwest Sports Group, Media, Texas Rangers

01/08/97
MEDIA NOTES

NHL Productions will release "NHL Power Players," a video that includes on-ice highlights and exclusive interviews and player profiles, on January 28, after the ''97 Coca-Cola NHL All-Star Weekend (NH

Tags: Coca-Cola, ESPN, News Corp./Fox, NHL, Nike, Sports Illustrated, Media, Time Warner, Walt Disney

01/08/97
MCMANUS LOOKS TO KEEP EYE ON THE BALL

New CBS Sports President Sean McManus is featured by Gary Levin in the current issue of VARIETY. McManus was named "partly" to enhance CBS chances of winning rights fees to the NFL, NBA and other larg

Tags: CBS, NBA, NFL, PGA Tour, Media, Viacom

01/08/97
FINAL NFL NETWORK RATINGS: ARE THERE DIMINISHING RETURNS?

The following are the final network and cable ratings for the ''96 NFL regular season games and each network''s pre- game show. The final game averages are compare to ''95. NOTES: ^ NBC''s pre-game sh

Tags: ABC, ESPN, NBC, News Corp./Fox, NFL, Media, TBS/TNT, Time Warner, Walt Disney

01/07/97
SI LATEST TO JOIN INTO WOMEN'S SPORTS MAGAZINE MARKET

Sports Illustrated will test a sports magazine for women set to debut this April. The yet-to-be-titled magazine, with a working title of Sports Illustrated Woman, will be published twice in ''97, with

Tags: NBA, NFL, Sports Illustrated, Media, Time Warner

01/07/97
NFL DIVISION PLAYOFFS: MARKET BY MARKET OVERNIGHTS

Overnight ratings for the NFL Divisional playoffs according to Nielsen Media Research (THE DAILY). MARKET FOX SF-GB RTG/SHR NBC JAX-DEN RTG/SHR NBC PIT-NE RTG/SHR FOX DAL-CAR RTG/SHR New York 17.9/42

Tags: NBC, News Corp./Fox, NFL, Nielsen, Media

01/07/97
MEDIA NOTES

CBS radio announcer Jim Hunter is among those being considered as a replacement for Jon Miller in Baltimore, and ESPN''s Gary Miller has applied for Mel Proctor''s Orioles TV job. Proctor has joined t

Tags: Baltimore Orioles, CBS, ESPN, Florida Panthers, HBO, San Diego Padres, Media, Time Warner, Viacom, Walt Disney

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