Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

03/11/96
CBS IN THE EYE IF THE MARCH MADNESS STORM

CBS will cover each game in the NCAA Men''s basketball tournament which begins Thursday. CBS'' strategy is to give viewers home-market teams, but "make judgement calls on other TV markets based on ass

Tags: CBS, ESPN, NBA, NCAA, Media, Viacom, Walt Disney

03/11/96
CESAR CHAVEZ AND DE LA HOYA ON CLOSED CIRCUIT ONLY

The June 7 super-lightweight championship fight between Julio Cesar Chavez and Oscar De La Hoya will not be available on pay-per-view. Top Rank Boxing, which is promoting the fight, is expected to put

Tags: HBO, Media, Time Warner

03/11/96
U.S. GOVT TO STAND UP FOR SPORTS ILLUSTRATED IN TRADE WAR

The Clinton Administration is planning to take formal action against Canada on behalf of American magazine publishers, notably Time Warner''s Sports Illustrated. U.S. trade sanctions against Canada wo

Tags: Sports Illustrated, Media, Time Warner

03/11/96
MEDIA NOTES

NBC President Bob Wright is interviewed in today''s FINANCIAL TIMES on the launch of CNBC Europe. Wright acknowledges it will "be much more difficult to establish the channel in Europe," but that it w

Tags: Cablevision, DirecTV, MLB, NBA, NBC, New York Knicks, News Corp./Fox, Media

03/08/96
BUDGET CUTS FOR THE CBC COULD DISRUPT NHL PLAYOFF COVERAGE

With the CBC "teetering on the brink of disaster" after an announcement of more budget cuts by the Canadian government, the broadcast network''s board will be forced to consider drastic "cost-cutting

Tags: Canadian Broadcasting Corp., NHL, Media

03/08/96
CHANGE AT AUGUSTA? CBS TINKERS WITH MASTERS COVERAGE

In the current GOLF DIGEST, Peter McCleery previews CBS'' coverage of The Masters in the wake of the Ben Wright affair and the beginning of Frank Chirkinian''s reduced role in production. McCleery wri

Tags: ABC, CBS, Media, Viacom, Walt Disney

03/08/96
OUT FROM BEHIND THE BENCH, ONTO THE AIR? BURNS TV-BOUND?

Pat Burns, dismissed as the Maple Leafs'' coach this week, has already been contacted by "a couple of TV networks" about doing color commentary for playoff games. Burns'' agent told the FINANCIAL POST

Tags: Maple Leaf Sports and Entertainment, Media, Toronto Maple Leafs

03/08/96
NEWS & NOTES FROM INSIDE MEDIA: ISES SELLS PARALYMPIC GAMES

CBS Sports, SportSouth and the Kaleidoscope: America''s Disability Channel, have all agreed to provide TV coverage of the Paralympics. ISES has bought programming time on CBS and SportSouth and has so

Tags: Bank of America, CBS, DirecTV, Eastman Kodak, Home Depot, McDonalds, Motorola, NCAA, Media, Viacom

03/08/96
THE MVP KNOWS THE SCORE -- AND IS WORKING TO BEAT IT

In Chicago, WMVP-AM begins its first year of holding White Sox radio rights this week, and will take over Bulls broadcasts next season. However, Steve Nidetz writes the Evergreen Media- owned all-spor

Tags: Chicago Bulls, Media

03/08/96
IT'S MADNESS -- CBS, ESPN AND NBC ALL HUSTLE ON SUNDAY

CBS has exclusive rights to first announce the 64-team NCAA bracket on Sunday, but ESPN and NBC will do their share to distract the audience, according to Milton Kent. ESPN begins its own selection sh

Tags: Cablevision, CBS, Chicago Bulls, ESPN, NBA, NBC, NCAA, New York Knicks, Media, Viacom, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug