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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
The St. Louis Spirit, the former ABA franchise, still receives "about" 40% of what an NBA team gets in national TV revenue as payment for not joining the league when the leagues merged 20 years ago. T
Former Bucs coach Sam Wyche has hired by NBC to work as a commentator on the net''s NFL telecasts. It is yet to be decided whether he will be in NBC''s New York studio or on-site at AFC games. Wyche w
CNN reported that Sears officially put its 50% stake in Prodigy up for sale. Sears Chair & CEO Arthur Martinez: "We are returning to our roots as a retail business" ("Moneyline," 2/21). One reason for
Wayne Huizenga is set to buy SportsChannel Florida, adding the cable network to his ownership of the Dolphins, Marlins and Panthers, according to the MIAMI HERALD. Barry Jackson reports that Huizenga'
TSN is in "serious negotiations" with the NBA for a complete Canadian basketball package next season, according the Toronto GLOBE & MAIL. David Langford writes while TSN "underestimated the basketball
Fox has begun shooting promos featuring players from 20 of the 28 MLB teams. The "player personality promos" and "Safe at Home" segments will run each night during prime-time programming. Fox Sports E
CNN Sports Exec Producer Jim Walton said CNN/SI, the new 24- hour sports news channel, will "absolutely not" try to take from ESPN''s talent. Walton: "Our infrastructure is in place. We''re not in the
For MLB teams, it''s time to transition from Hot Stove to the Hopes of April. But if you want the latest info online, MLB''s "Major League Baseball @BAT" may not be the best place to check. The league
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In releasing their schedule of 125 Braves games this season, TBS is "expecting a rise in advertising revenue of 25% locally and at least 10% nationally" (ATLANTA CONSTITUTION, 2/21)....Former NBC prod
CBS''s telecast of the Daytona 500 Sunday drew a 6.5 rating and a 16 share in preliminary overnight ratings, according to Nielsen Sports Marketing. The following is a market-by-market analysis (Nielse