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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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03/27/96
@ WEDNESDAY WEB SITE OF THE WEEK

"The Rink," a Web site produced by CTV Sports to run in conjunction with the Canadian network''s coverage of the World Figure Skating Championships, was a glimpse into the possibilities of "netcasting

Tags: LPGA, Nielsen, PGA Tour, Media

03/27/96
SPORTSCHANNEL PUSHES TWO ISLANDER GAMES TO PAY- PER-VIEW

SportsChannel New York announced yesterday that it would televise two Islanders games via pay-per-view due to scheduling conflicts. Steve Zipay reports in this morning''s NEWSDAY that the telecasts ar

Tags: New York Islanders, Media

03/26/96
MEDIA NOTES

AT&T will initially concentrate marketing of its DirecTV programming service in Tampa Bay, Dallas, L.A. and Hartford. However, anyone may purchase the system. AT&T unveiled TV ads for the service duri

Tags: ATT, Boston Red Sox, Cablevision, Canadian Broadcasting Corp., CBS, Chicago Bulls, DirecTV, ESPN, Maple Leaf Sports and Entertainment, NBA, News Corp./Fox, NFL, NHL, Media, Time Warner, Toronto Raptors, Viacom, Walt Disney

03/26/96
MLB'S TV RIGHTS DEALS: TEAM-BY-TEAM ROUND-UP

Today: The National League. The following list comes from the current issue of BROADCASTING & CABLE. NOTE: "YEAR" = Status and length of deal. "RSN" = Regional sports network. "SC" = SportsChannel (B&

Tags: Media

03/26/96
TYSON-BRUNO A BIG HIT HERE ... AND OVER THERE

The Tyson-Bruno bout was purchased by an estimated 1.4 million homes, bringing in an estimated $55.9M in U.S. gross revenues. Only the Tyson-McNeeley bout, with 1.5 million buys and $63M in gross reve

Tags: BSkyB, Media

03/26/96
BROADCASTING & CABLE EXAMINES THE "FOXIFICATION" OF MLB

This week''s cover story in BROADCASTING & CABLE examines the "Foxification" of baseball, and what impact the network will have on MLB. Steve McClellan profiles Fox''s promotional strategy and notes t

Tags: Baltimore Orioles, Miami Marlins, Kansas City Royals, Milwaukee Brewers, MLB, News Corp./Fox, Pittsburgh Pirates, Seattle Mariners, Media

03/26/96
VARIETY: ESPN'S BORNSTEIN WILL ADD ABC SPORTS TO DOMAIN

Monday''s VARIETY reported that ESPN President Steve Bornstein will add ABC Sports to his responsibilities. In this morning''s USA TODAY, ABC VP/Communications Patty Matson, ABC Sports Public Relation

Tags: ABC, ESPN, Media, Walt Disney

03/25/96
AT&T SET TO ANNOUNCE ENTERTAINMENT PACKAGE CONCEPT

AT&T will announce today its plans for home entertainment packages that will include Internet access and direct satellite entertainment packages, all designed to "sell everything on one monthly bill."

Tags: ATT, DirecTV, Media

03/25/96
IS INFINITY WORKING TO CORNER THE NEW YORK SPORTS MARKET?

Infinity Broadcasting, owner of New York''s WFAN, is reportedly close to a deal to buy control of WOR-radio''s Giants broadcasts. Infinity would handle production and ad sales, while the games would r

Tags: New York Yankees, Media, YankeeNets

03/25/96
ABC'S SATURDAY SKATING GIVES CBS NCAA RATINGS A CHILL

The World Figure Skating Championships on ABC scored a 12.2 overnight rating on Saturday, topping CBS'' 8.7 for UMass- Georgetown. But, Rudy Martzke notes CBS'' Thursday ratings were up 6% to 7.4 and

Tags: ABC, CBS, NCAA, Media, Viacom, Walt Disney

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