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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
"The Rink," a Web site produced by CTV Sports to run in conjunction with the Canadian network''s coverage of the World Figure Skating Championships, was a glimpse into the possibilities of "netcasting
SportsChannel New York announced yesterday that it would televise two Islanders games via pay-per-view due to scheduling conflicts. Steve Zipay reports in this morning''s NEWSDAY that the telecasts ar
AT&T will initially concentrate marketing of its DirecTV programming service in Tampa Bay, Dallas, L.A. and Hartford. However, anyone may purchase the system. AT&T unveiled TV ads for the service duri
Tags: ATT, Boston Red Sox, Cablevision, Canadian Broadcasting Corp., CBS, Chicago Bulls, DirecTV, ESPN, Maple Leaf Sports and Entertainment, NBA, News Corp./Fox, NFL, NHL, Media, Time Warner, Toronto Raptors, Viacom, Walt Disney
Today: The National League. The following list comes from the current issue of BROADCASTING & CABLE. NOTE: "YEAR" = Status and length of deal. "RSN" = Regional sports network. "SC" = SportsChannel (B&
The Tyson-Bruno bout was purchased by an estimated 1.4 million homes, bringing in an estimated $55.9M in U.S. gross revenues. Only the Tyson-McNeeley bout, with 1.5 million buys and $63M in gross reve
This week''s cover story in BROADCASTING & CABLE examines the "Foxification" of baseball, and what impact the network will have on MLB. Steve McClellan profiles Fox''s promotional strategy and notes t
Monday''s VARIETY reported that ESPN President Steve Bornstein will add ABC Sports to his responsibilities. In this morning''s USA TODAY, ABC VP/Communications Patty Matson, ABC Sports Public Relation
AT&T will announce today its plans for home entertainment packages that will include Internet access and direct satellite entertainment packages, all designed to "sell everything on one monthly bill."
Infinity Broadcasting, owner of New York''s WFAN, is reportedly close to a deal to buy control of WOR-radio''s Giants broadcasts. Infinity would handle production and ad sales, while the games would r
The World Figure Skating Championships on ABC scored a 12.2 overnight rating on Saturday, topping CBS'' 8.7 for UMass- Georgetown. But, Rudy Martzke notes CBS'' Thursday ratings were up 6% to 7.4 and