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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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03/21/96
BASEBALL TONIGHT IS BACK: SEASON PREMIERE THIS EVENING

ESPN''s "Baseball Tonight" makes it season premiere tonight with the same cast as last season, except for former MLB second baseman Harold Reynolds replacing Roy Smalley as an analyst. ESPN also annou

Tags: ESPN, MLB, News Corp./Fox, Media, Walt Disney

03/20/96
FROM THE BOOTH: YOU'RE LOOKING LIVE AT ....

Fox has named former Giants catcher and coach Bob Brenly as a game analyst for its baseball coverage. Brenly has previously served as an analyst for Chicago''s WGN radio and currently works for San Fr

Tags: CBS, ESPN, MLS, New York Yankees, News Corp./Fox, Media, Viacom, Walt Disney, YankeeNets

03/20/96
MEDIA NOTES

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Tags: Arizona Diamondbacks, ESPN, IBM, NBC, NHL, Media, Walt Disney

03/20/96
NOTES FROM INSIDE MEDIA: MLB AD SALES HEATING UP

Fox Sports, which has already secured GM as a sponsor for its MLB games, is "on the prowl" to lure other auto sponsors, along with fast food and drug marketers. INSIDE MEDIA''s Brockinton & Reynolds r

Tags: Burger King, DaimlerChrysler, ESPN, McDonalds, MLB, NBC, News Corp./Fox, NHL, Nissan, Media, Toyota, Walt Disney, Wendys

03/20/96
COMCAST SOON TO BE TOP SPORTS PROGRAMMER IN PHILLY MARKET?

Comcast President Brian Roberts, on the deal to purchase majority interest in the Flyers, 76ers and the city''s two arenas: "The potential synergies from our cable, cellular and electronic retailing b

Tags: Cablevision, Comcast-Spectacor, Madison Square Garden, NHL, Philadelphia 76ers, Philadelphia Flyers, Philadelphia Phillies, Media, Time Warner

03/20/96
NEED SOMEONE TO TALK TO? A CHAT-LINE UPDATE

Tommy Morrison will do a live chat session on ESPNET SportsZone today at 3:00pm EST (ESPNET)....On March 25, Prodigy will host Mike Douchant, author of "Encyclopedia of College Basketball" (Prodigy)..

Tags: NBA, Media

03/20/96
CBS FACES SOME STIFF COMPETITION: MUST SEE TV, SKATING

CBS''s Thursday NCAA coverage will face NBC''s top-rated Thursday prime-time lineup and the World Figure Skating Championships on ABC. In Atlanta, Prentis Rogers notes ABC''s decision to match figure

Tags: ABC, CBS, NBC, NCAA, Media, Viacom, Walt Disney

03/20/96
WEDNESDAY WEB SITE OF THE WEEK

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Tags: New York Yankees, Reebok, Sports Illustrated, Media, YankeeNets

03/19/96
MEDIA NOTES

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Tags: CBS, NBA, NBC, News Corp./Fox, Media, Time Warner, Viacom

03/19/96
NEW NBC OLYMPIC ON-LINE SITE "LIKE A 100 PAGE BOOK" OF INFO

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Tags: Microsoft, NBC, Media

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