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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
ESPN''s "Baseball Tonight" makes it season premiere tonight with the same cast as last season, except for former MLB second baseman Harold Reynolds replacing Roy Smalley as an analyst. ESPN also annou
Fox has named former Giants catcher and coach Bob Brenly as a game analyst for its baseball coverage. Brenly has previously served as an analyst for Chicago''s WGN radio and currently works for San Fr
Prime Sports West is reportedly working on rights deals with the Diamondbacks and Phoenix''s yet-to-be-named NHL team (CABLE WORLD, 3/18 issue)....The new women''s magazine from Conde Nast Publication
Fox Sports, which has already secured GM as a sponsor for its MLB games, is "on the prowl" to lure other auto sponsors, along with fast food and drug marketers. INSIDE MEDIA''s Brockinton & Reynolds r
Comcast President Brian Roberts, on the deal to purchase majority interest in the Flyers, 76ers and the city''s two arenas: "The potential synergies from our cable, cellular and electronic retailing b
Tommy Morrison will do a live chat session on ESPNET SportsZone today at 3:00pm EST (ESPNET)....On March 25, Prodigy will host Mike Douchant, author of "Encyclopedia of College Basketball" (Prodigy)..
CBS''s Thursday NCAA coverage will face NBC''s top-rated Thursday prime-time lineup and the World Figure Skating Championships on ABC. In Atlanta, Prentis Rogers notes ABC''s decision to match figure
Buying into the vision that the Web will break down geographical and cultural barriers and create virtual communities on-line, Reebok''s Planet Reebok Web site is one of the first attempts to use spor
Canada''s YTV premieres "NBA Dunk Street" on April 5. The half-hour program will feature NBA players, history and terminology with a Canadian spin (YTV)....Golfweek magazine will expand its business c
NBC has announced a new on-line site to supplement and publicize its on-air coverage of the ''96 Games. "NBC Presents the Games of the XXVI Olympiad" is accessible on the network''s Web site at http:/