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Early Bird Special: NBC Denied In Request To Change Parade Of Nations Order

Published in SportsBusiness Daily on 07 / 28 / 16

NBC "lobbied unsuccessfully" to change the running order of the Rio Games' Opening Ceremony in an effort to put the U.S. team "near the back," according to Tariq Panja of BLOOMBERG NEWS. In the traditional Parade of Nations, teams "enter the arena in alphabetical order." A ROCOG spokesperson sa...

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Tags: NBC, Media, IOC

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