Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning SundayPublished in SportsBusiness Daily on 07 / 02 / 15
NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...
Preliminary overnight ratings show that Sunday''s Bulls- Knicks game on NBC outdrew CBS'' NCAA men''s basketball selection show. The Bulls-Knicks pulled in a 9.7, compared to a 7.9 "NBA on NBC" rating
ESPN and Fox Sports Net are giving virtual advertising "two votes of confidence" as the networks will use the technology during Arena Football and tennis broadcasts, according to Terry Lefton of BRAND
The NCAA''s Internet home page was hacked Sunday and replaced with racial slurs. Internet officials were able to divert web surfers to the proper page (AP/DALLAS MORNING NEWS, 3/10)....Packers Coach M
The following lists ratings from last weekend''s network sporting events. All times are eastern. Regional programming indicated with (^). The numbers were gathered from the networks (THE DAILY). EVENT
Fox Sports West 2 and DirecTV have reached a distribution agreement to launch the RSN on DirecTV''s programming line-up beginning March 28 (FSW). In L.A., Larry Stewart notes the "deal gives frustrate
ESPN''S and ESPN2''s MLS schedule will include 35 live regular-season and playoff matches, with coverage beginning March 22 (ESPN)....ESPN''s first NASCAR Winston Cup race of ''97, the NASCAR Winston
FX and Fox Sports Net released its telecast schedule for the first half of their inaugural season of MLB coverage, which includes Monday and Thursday night games. FX''s Monday night lineup and Fox Spo
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The Marlins, "convinced that televising most of their games is the best way to boost interest," will have 152 of their 162 regular-season games televised locally -- 11 more than previously announced.
Flyers Chair Ed Snider''s decision to sue sports-talk radio WIP-AM and host Craig Carton for saying Flyer Eric Lindros was suspended for a game for being hungover "took the broadcast industry by surpr
KY-based AdCraft Sports Marketing published two books on the Packers'' ''96 season, generating $500,000 alone in the first three weeks they were sold, according to Rick Redding of BUSINESS FIRST OF LO