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Yahoo Sports Will Operate Under Own Brand Name For Time Being After Verizon Deal

Published in SportsBusiness Daily on 07 / 26 / 16

Yahoo Sports will continue to operate under its own brand name following Verizon’s $4.83B purchase of the company's core businesses. The name will continue at least until the acquisition is slated to close early next year. Verizon intends to integrate Yahoo with its existing AOL assets to...

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