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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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04/04/97
MEDIA NOTES

NBC Sports'' premiere telecast of Roger Maltbie''s "High Performance Golf," which aired on March 22 from 3:00-4:00pm ET, drew a 1.1 rating/4 share (THE DAILY)....In New York, Keith Kelly reports that

Tags: CBS, Colorado Avalanche, Detroit Red Wings, ESPN, NBC, Sports Illustrated, Media, Time Warner, Viacom, Walt Disney

04/04/97
DISNEY ANNOUNCES INVESTMENT IN STARWAVE

Disney has acquired a one-third stake in Starwave, according to Leslie Helm of the L.A. TIMES. In an "unusual arrangement," Starwave Founder Paul Allen will give Disney majority control of the board o

Tags: Media, Walt Disney

04/04/97
FINAL NETWORK RATINGS FROM LAST WEEKEND'S SPORTS EVENTS

The following lists ratings from last weekend''s network sporting events. All times are eastern. Regional programming indicated with (^). The numbers were gathered from the networks (THE DAILY). EVENT

Tags: ABC, Anheuser Busch, Cablevision, CBS, DaimlerChrysler, LPGA, McDonalds, NBA, NBC, NCAA, New York Knicks, Orlando Magic, PBA, RDV Sports, Media, Viacom, Walt Disney

04/03/97
RSN NEWS & NOTES: FOX SPORTS WEST 2 STILL LOOKING TO CATCH ON

In L.A. and Orange Counties, CA, cable operators as a group are still "resisting" Fox Sports West 2 (FSW2), even though Fox Sports has lowered its asking price for the new network from $.75 a subscrib

Tags: Anaheim Ducks, Anaheim Sports, Cablevision, DirecTV, Los Angeles Clippers, MLB, New York Liberty, News Corp./Fox, Media, Time Warner, Walt Disney

04/03/97
TSN INKS MAJOR DEAL FOR CANADIAN RIGHTS TO MLB'S POST-SEASON

TSN has purchased exclusive Canadian rights to all MLB playoff games, including the World Series and the All-Star Game for the next three years, according to Rob Longley of the TORONTO SUN. For the "f

Tags: MLB, NBC, News Corp./Fox, Media

04/03/97
BASEBALL MEDIA NOTES: DODGER FANS HIT FOX SPORTS WEST 2 PROMO

An estimated 10,000 Dodgers'' fans who do not receive Fox Sports West 2 (FSW2) "took advantage" of the FSW2''s offer to view the Dodgers home opener on Tuesday against the Phillies on jumbo screens at

Tags: Cincinnati Reds, Los Angeles Dodgers, News Corp./Fox, Philadelphia Phillies, Media

04/03/97
MEDIA NOTES

Walt Disney has reached an "agreement in principle" to buy a stake in Starwave Corp. Disney and Starwave "are also set to announce their collaboration on a new ABC News web site" (WALL STREET JOURNAL,

Tags: ABC, ESPN, NBC, New Orleans Saints, NFL, Nielsen, Media, Subaru, Walt Disney

04/02/97
ONLINE NEWS & NOTES: DISNEY WEB SITE PREPARES TO LAUNCH

Disney Online will launch Disney Blast, www.disneyblast.com, at the end of April. The service will charge $4.95 per month and $39.95 per year. The site will feature an ESPN sports area for kids. Disne

Tags: Cablevision, ESPN, Jacksonville Jaguars, Media, SportsLine.com, Walt Disney

04/02/97
MEDIA NOTES

Fifteen-year-old Aaron Plettner of NE won the NCAA Men''s tournament bracket contest on ESPNET''s SportsZone, beating over 176,000 contestants to win a trip to the ''98 Final Four and 64 pizzas from c

Tags: MLB, NBA, NBC, NCAA, News Corp./Fox, Nike, Media, TBS/TNT, Wieden Kennedy

04/02/97
JAZZ LAUNCH ONLINE CAMPAIGN TO DELIVER MVP FOR ITS MAILMAN

The Jazz are launching a campaign "to get Karl Malone named the NBA''s Most Valuable Player," according to Rich Evans in the DESERET NEWS. The team''s public relations office is working with the NBA a

Tags: NBA, Media, Utah Jazz

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