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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Ratings for ESPN''s MLB coverage are up 20% from last season, 1.8 as compared to a 1.5 (ESPN)....IBM and Sears have found a buyer for Prodigy, their "troubled" online service. A group of Prodigy execs
Sunday''s split-national coverage of "NHL on Fox" delivered a 3.5 overnight rating and an 8 share. That is 94% higher than last year''s corresponding conference semifinal match-up (a 1.8/5 on May 28,
Tags: Cablevision, Chicago Bulls, Comcast-Spectacor, ESPN, Houston Rockets, Madison Square Garden, NBA, NBC, New York Knicks, News Corp./Fox, NFL, NHL, Philadelphia Flyers, Media, St. Louis Blues, Walt Disney
As reported last week, NBC''s "Dateline" examined the aftermath of comments made by then-CBS golf analyst Ben Wright about lesbianism on the LPGA Tour, one year after they were reported by Wilmington,
ESPN is finalizing plans for its 24-hour sports news and information network -- to be called ESPN3 -- that could launch as early as October, according to industry sources cited by INSIDE MEDIA. Langdo
Paragon Cable officials in the San Antonio area are reporting that Spurs'' pay-per-view numbers are down from last year -- by almost as many as 2,000 homes. Paragon Cable spokesperson T.J. Connolly: "
IBM and Sears completed a deal to sell Prodigy to a group of the online service''s managers backed by American and Mexican investors (Mult., 5/13)....The CHICAGO TRIBUNE''s Tim Jones examined the "boo
The Indianapolis Motor Speedway is scheduled to announce today that ABC renewed its contract to broadcast the Indy 500 through ''99. The deal also covers the IRL and the Brickyard 400 (INDIANAPOLIS ST
Liberty Media, TCI and News Corp. completed their previously announced deal to form a worldwide alliance to own and operate sports programming on a global basis. In addition to the U.S. operation -- i
Tonight, NBC''s "Dateline" examines the comments made by CBS golf analyst Ben Wright about lesbianism on the LPGA Tour -- which eventually led to Wright''s suspension from the network -- with a focus
Giants OF Barry Bonds engaged a shoving match with USA Today baseball writer Rod Beaton in the team''s clubhouse before last night''s game in St. Louis. According to Mark Gonzales of the SAN JOSE MERC