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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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03/20/96
NOTES FROM INSIDE MEDIA: MLB AD SALES HEATING UP

Fox Sports, which has already secured GM as a sponsor for its MLB games, is "on the prowl" to lure other auto sponsors, along with fast food and drug marketers. INSIDE MEDIA''s Brockinton & Reynolds r

Tags: Burger King, DaimlerChrysler, ESPN, McDonalds, MLB, NBC, News Corp./Fox, NHL, Nissan, Media, Toyota, Walt Disney, Wendys

03/20/96
COMCAST SOON TO BE TOP SPORTS PROGRAMMER IN PHILLY MARKET?

Comcast President Brian Roberts, on the deal to purchase majority interest in the Flyers, 76ers and the city''s two arenas: "The potential synergies from our cable, cellular and electronic retailing b

Tags: Cablevision, Comcast-Spectacor, Madison Square Garden, NHL, Philadelphia 76ers, Philadelphia Flyers, Philadelphia Phillies, Media, Time Warner

03/20/96
NEED SOMEONE TO TALK TO? A CHAT-LINE UPDATE

Tommy Morrison will do a live chat session on ESPNET SportsZone today at 3:00pm EST (ESPNET)....On March 25, Prodigy will host Mike Douchant, author of "Encyclopedia of College Basketball" (Prodigy)..

Tags: NBA, Media

03/20/96
CBS FACES SOME STIFF COMPETITION: MUST SEE TV, SKATING

CBS''s Thursday NCAA coverage will face NBC''s top-rated Thursday prime-time lineup and the World Figure Skating Championships on ABC. In Atlanta, Prentis Rogers notes ABC''s decision to match figure

Tags: ABC, CBS, NBC, NCAA, Media, Viacom, Walt Disney

03/20/96
WEDNESDAY WEB SITE OF THE WEEK

Buying into the vision that the Web will break down geographical and cultural barriers and create virtual communities on-line, Reebok''s Planet Reebok Web site is one of the first attempts to use spor

Tags: New York Yankees, Reebok, Sports Illustrated, Media, YankeeNets

03/19/96
MEDIA NOTES

Canada''s YTV premieres "NBA Dunk Street" on April 5. The half-hour program will feature NBA players, history and terminology with a Canadian spin (YTV)....Golfweek magazine will expand its business c

Tags: CBS, NBA, NBC, News Corp./Fox, Media, Time Warner, Viacom

03/19/96
NEW NBC OLYMPIC ON-LINE SITE "LIKE A 100 PAGE BOOK" OF INFO

NBC has announced a new on-line site to supplement and publicize its on-air coverage of the ''96 Games. "NBC Presents the Games of the XXVI Olympiad" is accessible on the network''s Web site at http:/

Tags: Microsoft, NBC, Media

03/19/96
STATS INC RESPONDS TO NBA LAWSUIT: STATISTICS ARE NEWS

STATS Inc. responded to the March 5 lawsuit filed against it and Motorola by the NBA over the alleged transmission of NBA highlights through the SportsTrax pager. STATS President & CEO John Dewan, fro

Tags: Motorola, NBA, Media

03/18/96
THE MADNESS IS EVERYWHERE: CBS BOASTS IMPROVED RATINGS

Overnight ratings for CBS''s weekend coverage of the NCAA Tournament in Nielsen''s 33 metered markets. Coverage was regional (Nielsen Sports Marketing Service): MARCH 15 MARCH 16 MARCH 17 Game 1 3.2 5

Tags: CBS, NBA, NBC, NCAA, Nielsen, Media, Viacom

03/18/96
BOWE SEEKS EXIT FROM HBO IN ORDER TO TAKE ON TYSON

In post-fight analysis of Mike Tyson''s victory over Frank Bruno, ESPN''s Al Bernstein and Charley Steiner examined the possibility of a fight with Riddick Bowe. Bernstein noted that Bowe''s suit agai

Tags: ESPN, HBO, Showtime, Media, Time Warner, Walt Disney

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