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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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04/10/97
MEDIA NOTES

Cal Ripken, Jr., on his official Web site on CBS SportsLine at http://www.2131.com: "It''s a little intimidating right now. I didn''t have much opportunity to learn about it in school. My daughter is

Tags: CBS, NBA, NHL, Media, Viacom

04/10/97
HOME FREE: AVALANCHE SCRAP PPV FOR PLAYOFF TELECASTS

Avalanche playoff games through the first two rounds will be broadcast on free TV, unlike last year when all home games for the first two rounds were available locally only via PPV, according to Adria

Tags: Colorado Avalanche, News Corp./Fox, Media, UPN

04/10/97
AUGUSTA CONTINUES TO TURN ITS BACK ON FULL COVERAGE

Augusta National Golf Club Chair Jack Stephens said yesterday that he "does not foresee allowing" TV to show all 18 holes of The Masters tournament "in the near future," according to Leonard Shapiro o

Tags: CBS, Media, Viacom

04/10/97
20 YEAR RATING TREND OF THE MASTERS: NUMBER NINE TOPS CHART

The following lists household rating trends for The Masters on CBS Sports from ''77-96, complied by Nielsen Sports Marketing. ^ = indicates playoff (THE DAILY). YEAR RAT/SHR OOO''S WINNER YEAR RAT/SHR

Tags: CBS, Nielsen, Media, Viacom

04/09/97
MEDIA NOTES

SI''s new sports magazine for women, "Sports Illustrated Women/Sport," will be unveiled today at a press conference in New York. The magazine will hit newsstands nationwide on April 21 (SI)....Despite

Tags: Cablevision, Colorado Rockies, ESPN, New York Islanders, NFL, NHL, Arizona Coyotes, San Jose Sharks, Sports Illustrated, Media, Time Warner, Walt Disney

04/09/97
PROGRESSIVE NET TO TEST LIVE VIDEO MLB BROADCAST ON INTERNET

WA-based Progressive Networks and MLB will demonstrate the first live video broadcast of an MLB game over the Internet at the National Association of Broadcasters annual convention today in Las Vegas.

Tags: Cleveland Indians, MLB, News Corp./Fox, Seattle Mariners, Media

04/09/97
ESPNEWS GAINS EXPOSURE WITH TCI DEAL; CNN/SI ON PRIMESTAR

ESPN has reached a new multi-year agreement with TCI for distribution of ESPNEWS. The Disney/ABC network and TCI also extended their existing distribution agreements for ESPN and ESPN2 (ESPN). The HOL

Tags: ABC, DirecTV, ESPN, MLS, Sports Illustrated, Media, Time Warner, Walt Disney

04/09/97
RIPKEN SIGNS WITH CBS SPORTSLINE FOR OFFICIAL WEB PAGE

CBS SportsLine will announce today that Cal Ripken, Jr. will join its stable of athlete-specific areas on its World Wide Web site (CBS SportsLine). In exchange for his participation in an official Cal

Tags: PepsiCo, Media, SportsLine.com

04/09/97
LIFETIME DEVELOPS DIVISION FOR WOMEN'S SPORTS PROGRAMMING

Lifetime Television has formed a sports division that will feature live women''s events and sponsorships, according to Stephen Battaglio of the HOLLYWOOD REPORTER. The division "mostly formalizes even

Tags: Media, WNBA

04/09/97
ANDRETTI FAMILY FEATURED IN NEW IMAX FILM ON CART RACING

The Newman/Haas Racing IMAX film "Super Speedway" is now being shown in IMAX theatres across the country. The 43-minute film, narrated by actor and team co-owner Paul Newman, provides a view from the

Tags: Champ Car World Series, Media

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