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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
Liberty Media President & CEO Peter Barton meets with Wall Street analysts today to try to convince them that Liberty "has such underlying value that it will prosper regardless of [TCI Chair John] Mal
Indy car driver Emerson Fittipaldi was in court in Miami yesterday concerning TV rights for the Indianapolis 500 in his native Brazil. According to the ST. LOUIS POST-DISPATCH, Fittipaldi, who has hel
Young Broadcasting Inc. paid a "hefty" $368M for Disney''s KCAL-TV in L.A., a move that, according to the WALL STREET JOURNAL, "propels the New York-based company into the big leagues of broadcasting.
Ratings for ESPN''s MLB coverage are up 20% from last season, 1.8 as compared to a 1.5 (ESPN)....IBM and Sears have found a buyer for Prodigy, their "troubled" online service. A group of Prodigy execs
Sunday''s split-national coverage of "NHL on Fox" delivered a 3.5 overnight rating and an 8 share. That is 94% higher than last year''s corresponding conference semifinal match-up (a 1.8/5 on May 28,
Tags: Cablevision, Chicago Bulls, Comcast-Spectacor, ESPN, Houston Rockets, Madison Square Garden, NBA, NBC, New York Knicks, News Corp./Fox, NFL, NHL, Philadelphia Flyers, Media, St. Louis Blues, Walt Disney
As reported last week, NBC''s "Dateline" examined the aftermath of comments made by then-CBS golf analyst Ben Wright about lesbianism on the LPGA Tour, one year after they were reported by Wilmington,
ESPN is finalizing plans for its 24-hour sports news and information network -- to be called ESPN3 -- that could launch as early as October, according to industry sources cited by INSIDE MEDIA. Langdo
Paragon Cable officials in the San Antonio area are reporting that Spurs'' pay-per-view numbers are down from last year -- by almost as many as 2,000 homes. Paragon Cable spokesperson T.J. Connolly: "
IBM and Sears completed a deal to sell Prodigy to a group of the online service''s managers backed by American and Mexican investors (Mult., 5/13)....The CHICAGO TRIBUNE''s Tim Jones examined the "boo
The Indianapolis Motor Speedway is scheduled to announce today that ABC renewed its contract to broadcast the Indy 500 through ''99. The deal also covers the IRL and the Brickyard 400 (INDIANAPOLIS ST