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NFL Working To Reduce Number Of TV Breaks; Goodell Says "TNF" Was Too Commercialized

Published in SportsBusiness Daily on 03 / 23 / 17

NFL Commissioner Roger Goodell in a letter to fans yesterday said the league was going to work to reduce commercial time during games, and this morning noted the moves will "make the game much more compelling." Appearing on ESPN Radio's "Mike & Mike," Goodell said the league currently has patter...

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Tags: Media, NFL

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04/16/99
A WHOLE NEW LEVEL OF TAILGATING AT THE KENTUCKY DERBY

Churchill Downs GM Alex Waldrop informed the Kentucky Racing Commission that the track "is considering a request by ABC Sports" to allow a camera to be affixed to a car that would follow horses during

Tags: ABC, Churchill Downs Inc., Media, Walt Disney

04/16/99
IBM SAYS WEB ACTION OF THE MASTERS BROUGHT RECORD NUMBERS

IBM reported record traffic for The Masters'' official Web site from April 8-11, with a total of 263.5 million hits and 82.8 million page views. During the entire active state of the Web site, it reco

Tags: IBM, Media

04/16/99
TIGERS PULL ADS FROM WDFN DUE TO CRITICISM OF COMERICA PARK

The Tigers pulled $25,000 worth of advertising off of WDFN-AM yesterday because of "what they considered undue criticism of Comerica Park" by the station, according to Tom Gage of the DETROIT NEWS. Ti

Tags: Detroit Tigers, Media

04/16/99
MEDIA NOTES

In Chicago, Ed Sherman writes that CBS made a "good move" by adding Dan Dierdorf. Sherman: "For all the knocks against him on ABC''s ''Monday Night Football,'' Dierdorf is a solid broadcaster" (CHICAG

Tags: ABC, CBS, NFL, NHL, Media, Viacom, Walt Disney

04/15/99
"THEY LOVE THIS GAME!" CHINESE TV FILMS DOCUMENTARY ON NBA

NBA Entertainment is assisting China Central TV (CCTV) to produce two 45-minute documentaries about the league, which will be broadcast this summer in China on CCTV, according to John Smallwood of the

Tags: Comcast-Spectacor, NBA, Philadelphia 76ers, Media

04/15/99
MEDIA NOTES

Fox Sports Net (FSN) "is planning" to organize and televise a national high school football championship game in December 2000. FSN is working with Student Sports Inc. to organize the game and the pai

Tags: ABC, Baltimore Orioles, CBS, Comcast-Spectacor, ESPN, NFL, Media, Viacom, Walt Disney

04/15/99
MLB ON THE WEB: BBW'S TOP SITES; BELLE'S FINANCIAL TIPS

USA TODAY BASEBALL WEEKLY profiles the Web sites of each MLB team in its current issue and lists the Dodgers, D''Backs, Giants, Astros and Blue Jays as its "Top Five" (BASEBALL WEEKLY, 4/14 issue). In

Tags: Arizona Diamondbacks, Baltimore Orioles, Houston Astros, Los Angeles Dodgers, Microsoft, MLB, Media, Toronto Blue Jays

04/15/99
RAVENS/PSINET USE DRAFT TO LAUNCH NEW TEAM INTERNET SERVICE

As part of its integrated marketing partnership with the Ravens, PSINet is launching an affinity Internet service called Ravenszone around Saturday''s NFL Draft, according to Shannon Henry of the WASH

Tags: Baltimore Ravens, ESPN, NFL, Media, Walt Disney

04/14/99
MEDIA NOTES

A NEW APPROACH: DAILY VARIETY''s Richard Morgan writes that Infinity Broadcasting Corp. has formed CBS Radio Promotions Group "to develop event-marketing and sponsorship opportunities for advertisers"

Tags: Atlanta Braves, Cablevision, CBS, ESPN, New York Liberty, NFL, Nike, PGA Tour, Sports Illustrated, Media, Viacom, Walt Disney

04/14/99
AND THROUGH THE WIRES: THE SITES FOR OUTDOOR ENTHUSIASTS

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Tags: CBS, ESPN, NBC, Media, Ticketmaster, Viacom, Walt Disney

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