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Published in SportsBusiness Daily on 07 / 21 / 14

NASCAR VP & Chief Communications Officer Brett Jewkes : "Hearing great things about the job @Scott_Paddock and crew at @ChicagolndSpdwy did Saturday. I look forward to getting there in September." Octagon First Call Managing Dir David Schwab : "Expect rookies, recently traded players/S...

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04/12/96
BREWERS INK CABLE DEAL WITH GROUP W FOR 35 GAMES

The Brewers have inked a five-year deal with Group W Sports Marketing to broadcast 35 games a year over cable throughout Wisconsin. The games will be shown on the Wisconsin Sports Network, which is av

Tags: Milwaukee Brewers, Media

04/11/96
MAGIC JOHNSON GROUP SEEKS L.A. TV STATION KCAL

Lon Rosen, the agent for Lakers star Magic Johnson, confirmed that Johnson is part of a group exploring the purchase of Disney-owned KCAL-TV in Los Angeles. Rosen said Johnson "is heading up" the grou

Tags: ABC, Los Angeles Lakers, Orlando Magic, RDV Sports, Media, Walt Disney

04/11/96
AS EXPECTED, SWANSON RETIRES, BORNSTEIN TO TAKE OVER ABC

ABC Sports President Dennis Swanson announced his retirement yesterday, and in an "expected move," ESPN President Steve Bornstein has replaced him. In a memo to his department heads, Cap Cities/ABC Pr

Tags: ABC, ESPN, Media, Walt Disney

04/11/96
ESPN INTRODUCES NEW SPORTS BUSINESS SEGMENT

ESPN''s Bob Ley introduced a new feature last night on "SportsCenter" called "Dollars & Sports." The opening segment reviewed the study which showed Penny Hardaway is more popular among teenagers than

Tags: LA Angels, Anaheim Sports, ESPN, LPGA, MLB, NFL, Nike, Seattle Mariners, Media, Walt Disney

04/11/96
GROUP W SPORTS MARKETING INKS DEAL WITH 49ERS

Group W Sports Marketing has signed a two-year deal with the 49ers which makes them responsible for ad sales and production on the club''s two preseason broadcasts on S.F. station KPIX-TV. GWSM also w

Tags: San Francisco 49ers, Media

04/11/96
MEDIA NOTES

The NFL''s Pro Bowl will be televised during prime time next season, the first for a network broadcast of the game. ABC will carry the Pro Bowl beginning at 8:00pm EST on February 2. The game aired du

Tags: ABC, AFL, Canadian Broadcasting Corp., ESPN, NFL, NHL, Nielsen, Media, Walt Disney

04/11/96
WHAT ELSE IS ON? NOTHING BUT THE GAMES

Atlanta''s NBC affiliate, WXIA-TV, "will blow out most of its schedule" during the ''96 Games, "substituting most syndicated fare with Games-related original and network programming," according to Jon

Tags: NBC, Media

04/10/96
NOTHING EVER CHANGES AT AUGUSTA, OR SO CBS HOPES

While ABC and NBC both certainly would love to lure The Masters from CBS, "Don''t bet on it," according to Richard Sandomir in this morning''s N.Y. TIMES. At least, "not yet." CBS, which has carried t

Tags: ABC, CBS, NBC, Media, USA Networks, Viacom, Walt Disney

04/10/96
MEDIA NOTES

The Women''s Sports Foundation has joined with Lifetime Television by placing its Web site exclusively on Lifetime Online. The site will feature news and information on over 80 sports. Address: http:/

Tags: Cablevision, CBS, General Motors, HBO, Madison Square Garden, Microsoft, Minnesota Lynx, NBC, Brooklyn Nets, New York Knicks, New York Mets, New York Yankees, NFL, NHL, Sports Illustrated, Media, Time Warner, Viacom, YankeeNets

04/10/96
BATTLE BREWS OVER RSN DESIGNATION IN CANADA

Canada''s CTV -- the NBA''s Canadian rights holder -- and TSN, which broadcasts NHL, MLB and college sports, are "primed for the game of their lives" as both will lobby the Canadian Radio- Television

Tags: MLB, NBA, NHL, Media

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