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CBS/TBS See Ratings Increase For Elite 8 Matchups; UNC-Kentucky Draws Big Overnight

Published in SportsBusiness Daily on 03 / 27 / 17

CBS and TBS averaged a 6.5 overnight for the four Elite 8 games over the weekend, up 8% from last year, which aired on Easter weekend. Last year’s Sunday Elite 8 games also aired later in the day due to Easter, with the second game in primetime. Yesterday’s North Carolina-Kentucky tilt d...

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Tags: Media, NCAA

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