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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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05/20/97
CLASSIC SPORTS NETWORK TO ANNOUNCE EXTENSIONS WITH LEAGUES

Classic Sports Network (CSN) today will announce extensions of its deals to exclusively license game footage from the NFL, NHL, MLB, and NBA, plus boxing films from Big Fights Inc (Richard Sandomir, N

Tags: MLB, NBA, NFL, NHL, Media

05/20/97
MEDIA NOTES

Among weekend TV sports ratings: In N.Y., Sunday''s Knicks-Heat Game Seven posted a 17.6/35. Overall, in 37 markets, the rating was a 10.6 (NEWSDAY, 5/20). In Miami, the game earned a 21.7, besting th

Tags: ABC, Boston Red Sox, Cablevision, GTE, Miami Heat, New York Knicks, News Corp./Fox, PGA Tour, Media, Walt Disney

05/19/97
FOX ALTERS FOXTRAX FOR RANGERS-FLYERS PLAYOFF GAME

Fox Sports "turned out the lights" on its glowing hockey puck during Sunday''s Rangers-Flyers game at the CoreStates Center, according to USA TODAY''s Michael Hiestand. Fox kept the on-screen "''comet

Tags: Comcast-Spectacor, News Corp./Fox, NHL, Philadelphia Flyers, Media

05/19/97
MEDIA NOTES

Bengals coach Bruce Coslet signed a three-year deal with Cincinnati''s WCPO-TV for an exclusive series of team- related programs, beginning with a one-hour special during training camp (Bengals)....Sp

Tags: ABC, Cincinnati Bengals, GTE, NBA, PGA Tour, Media, Walt Disney

05/19/97
PUBLISHING NOTES: TOP CANDIDATES FOR ESPN MAGAZINE EDITOR

"The most-sought after job in the magazine business these days" is the Editor-in-Chief''s spot for ESPN''s new sports magazine set to launch next spring, according to Michael Shain of the N.Y. POST. S

Tags: ESPN, New York Yankees, Sports Illustrated, Media, Walt Disney, YankeeNets

05/16/97
WIRED MAGAZINE GETS "IN THE ZONE" WITH ESPN SPORTSZONE

ESPN SportsZone is examined in an extensive feature by David Diamond in the current issue of WIRED under the header, "In the Zone." Diamond: "On a good day -- say, a busy college football weekend or a

Tags: ESPN, NCAA, Media, Walt Disney

05/16/97
MEDIA NOTES

USA TODAY''s Rudy Martzke notes TNT''s 3.1 NBA playoff rating is up 7% from last year, while NBC''s 6.1 is off 14% from its all-time high of 7.1 in ''96. Meanwhile, Fox has seen a 20% drop in NHL play

Tags: ABC, Cablevision, NBA, NBC, New York Liberty, News Corp./Fox, NHL, Media, TBS/TNT, USA Networks, Walt Disney, WNBA

05/16/97
OFF TO PIMLICO AS PREAKNESS RATINGS LOOK TO REGAIN LUSTER

The following lists ratings for ABC''s telecasts of the Preakness Stakes since ''79 (Nielsen Media Research). YEAR RAT/SHR WINNER YEAR RAT/SHR WINNER ''79 11.3/38 Spectacular Bid ''88 5.9/17 Risen Sta

Tags: ABC, Nielsen, Media, Walt Disney

05/16/97
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists ratings from last weekend''s network sporting events. All times are eastern. CBS Sports Show was the World Professional Championships of Gymnastics. NBA Playoff Game One = CHI-ATL;

Tags: ABC, CBS, Champ Car World Series, NBA, NBC, News Corp./Fox, NHL, PBA, PGA Tour, Media, Viacom, Walt Disney

05/16/97
HARNESS INDUSTRY PAYS TO AIR RACING SERIES ON ESPN2

"In a case of self-sponsorship," the harness racing industry is paying $2.5M for ESPN2 to air its American Championship Harness Series for 18 weeks, according to Peter Brewington of USA TODAY. Sixty r

Tags: ESPN, Media, Walt Disney

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