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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
Cable TV rates for "millions of consumers will jump about 7% in January. TCI, Time Warner and US West''s Continental Cablevision have said that they will increase some rates in January (USA TODAY, 12/
A two-day conference on the online world, sponsored by Jupiter Communications, begins today in NYC, according to Stuart Elliot of the N.Y. TIMES. One area of discussion will be the value of Internet a
The NFL has teamed with six networks to produce a half- dozen NFL specials that will "inundate the airwaves" during Super Bowl XXXI Weekend January 24-26, according to Langdon Brockinton of INSIDE MED
NBC is "seriously considering" a bid for USA Network, according to Chuck Ross in AD AGE. An NBC move for the cable network, said to be valued at $3B, could set up a bidding war with CBS after Westingh
Cable sports news channels are examined by Peter Newcomb of FORBES, who profiles the launches of ESPNEWS and CNN/SI, and the current status of NewSport. Although their are questions on the need for tw
Sports Illustrated is "moving forward with plans to add its own entry to the growing women''s sports category," according to Jeff Gremillion of MEDIAWEEK. SI''s plans for "two or three special test is
ABC''s coverage of "The Skins Game" on Sunday drew a preliminary overnight Nielsen rating of 6.1/12. It gave the event a two-day overnight average of 7.2. That would be a 71% increase over last year''
The BOSTON GLOBE''s Jack Craig wrote his final SporTView column Sunday. Craig: "And now I can finally practice what I have advised you to do for years on Super Sunday: I will ignore the marathon prega
Tiger Woods "enjoyed" his first "foray into the made- for-television Skins Game" this weekend, and "there is little doubt he will be invited back," according to Jeff Babineau of the ORLANDO SENTINEL.
Disney Online wants to "conquer the Internet," and it has an "ambitious game plan" to become an on-line service provider, according to John Motavalli in the N.Y. POST. Disney expects to announce its n