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NBC Going Live Across U.S. In Primetime For PyeongChang Games After Viewer Backlash

Published in SportsBusiness Daily on 03 / 29 / 17

NBC will broadcast all of its programming during the '18 PyeongChang Games live in every time zone, eschewing the much-criticized practice of holding back primetime coverage in the western time zones. Like changes recently announced by “SNL,” the 8:00pm ET primetime Olympics show will ai...

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Tags: Media, NBC

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