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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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06/05/97
PROGRAMMING NEWS & NOTES: CNBC TO LUNCH AT THE LINKS

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06/05/97
RATINGS NEWS & NOTES: ESPN'S STANLEY CUP GAME TWO UP 57%

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Tags: Baltimore Orioles, CBS, Comcast-Spectacor, Detroit Red Wings, ESPN, New York Yankees, News Corp./Fox, Philadelphia Flyers, Pittsburgh Pirates, Media, Viacom, Walt Disney, YankeeNets

06/05/97
MEDIA NOTES

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Tags: American Skiing Co., CBS, HBO, Media, St. Louis Blues, Time Warner, Viacom

06/05/97
GOULD MEDIA INTRODUCES '97 EDITION OF TV SPORTS RIGHTS

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Tags: Media

06/04/97
ESPN NEWS & NOTES: B3 COMPETITION ADDS FOUR SPONSORS

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Tags: ESPN, NBA, Media, Walt Disney

06/04/97
NBA ACTION SCORES THREE OF TOP FIVE RATED SHOWS FOR THE WEEK

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Tags: ABC, Chicago Bulls, Miami Heat, NBA, NBC, Nielsen, Media, Utah Jazz, Walt Disney

06/04/97
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06/04/97
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Tags: Cablevision, MLB, New York Liberty, News Corp./Fox, Media

06/04/97
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06/03/97
SATURDAY NIGHT CUP FEVER: FOX POSTS TOP NHL PLAYOFF RATING

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