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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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07/08/96
MEDIA NOTES

K-III Communications has acquired the magazine, "Pro Football Weekly," and its affiliated businesses for an undisclosed amount from USA Sports, PFWA Investors and Jones Sports (USA TODAY, 7/8)....Rayc

Tags: PBA, Media, TNN

07/08/96
KIRCH AND ISL LAND GLOBAL RIGHTS TO 2002-2006 WORLD CUP

German media group Kirch and Swiss marketing agency ISL won the largest soccer broadcasting deal with a $2.2B bid for non- U.S. TV rights to the 2002 and 2006 World Cups, according to the FINANCIAL TI

Tags: IMG, Media

07/03/96
WEDNESDAY WEB SITES OF THE WEEK: HOT-LANTA ON THE INTERNET

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Tags: IBM, Media

07/03/96
NBC SET FOR 67TH MLB ALL-STAR GAME; PREVIOUS GAME RATINGS

NBC will kick off its MLB coverage this year with the 67th MLB All-Star Game on Tuesday, July 9. Bob Costas will call the play-by-play and be joined by analysts Bob Uecker and Joe Morgan. Jim Gray wil

Tags: ABC, CBS, MLB, NBC, Seattle Storm, Media, Viacom, Walt Disney

07/03/96
MEDIA NOTES

Scidel Technologies, which markets virtual advertising systems, is in talks with NBC to use its system during the Toshiba Tennis Classic on August 24 (ELECTRONIC MEDIA, 7/1 issue)....Ratings for the T

Tags: Atlanta Braves, NBC, News Corp./Fox, Media, Time Warner

07/03/96
FOX GIVES NEW NAME TO SPORTS ALLIANCE: FOX SPORTS NET

The U.S. TV telecasting arm of the international sports alliance between News Corp., Liberty Media and TCI has been named Fox Sports Net. In addition to naming the national network, each of the region

Tags: Cablevision, New York Liberty, News Corp./Fox, Media

07/03/96
GOLF DIGEST LISTS GOLF FANS FAVORITE TV PERSONALITIES

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Tags: ABC, CBS, ESPN, NBC, Seattle Storm, Media, Viacom, Walt Disney

07/02/96
RAVENS CLOSE TO A DECISION ON TV AND RADIO DEALS

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Tags: Baltimore Ravens, NFL, Media, Utah Jazz

07/02/96
OLYMPIC MEDIA NOTES

According to research by Newport, RI-based Performance Research, the level of ESPN''s X Games fans'' sponsor loyalty is higher than that of the Olympics (USA TODAY, 7/2).... Herndon, VA-based Network

Tags: ESPN, Microsoft, NBC, Nielsen, Media, Walt Disney

07/02/96
MEDIA NOTES

Pilson Communications, the TV consulting and representation firm headed by former CBS Sports President Neal Pilson, marked its first anniversary yesterday. PCI has singed more than a dozen clients, in

Tags: Anheuser Busch, CBS, HBO, Int'l Speedway Corp., NASCAR, NBC, Philadelphia Phillies, Media, Time Warner, USTA, Viacom

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