Lazarus Says Rio A Financial Success For NBC Fox, SI Reach Digital Content Partnership ScoreStream, Snapchat Partner On Live HS Scores SNY Mets Crews At Best When Not Talking Baseball Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio PGA Tour Live Coverage To Stream On Facebook, Twitter Fertitta Talks New UFC Deal With WME-IMG NASCAR-Themed Show Returning To Nick Media Notes
Lazarus: Rio Audience Levels Guaranteed To Ad Buyers Were Met Despite Drop In ViewersPublished in SportsBusiness Daily on 08 / 25 / 16
Viewership for the Rio Games may have been down from the '12 London Games , but NBC Sports Group Chair Mark Lazarus yesterday said that the "audience levels guaranteed to advertisers were met through the available ad time NBC had going into the Games," according to Stephen Battaglio of the L.A...
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