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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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06/20/97
HOST COMMUNICATIONS & TOTAL SPORTS TO OFFER COLLEGE WEBSITE

KY-based Host Communications and NC-based publisher Total Sports have established the Total College Communications Company and Network and will create an intercollegiate sports information and enterta

Tags: Media

06/20/97
MEDIA NOTES

WABC-AM Yankees play-by-play voice John Sterling has filed with the U.S. Patent and Trademark Office for a patent on his home run call, "It is high ... It is far ... It is gone" (N.Y. POST, 6/20)....T

Tags: ABC, ESPN, MLB, New York Yankees, News Corp./Fox, NHL, Palace Sports & Entertainment, Media, Tampa Bay Lightning, Walt Disney, YankeeNets

06/20/97
AHMAD RASHAD ANSWERS HIS CRITICS ON NBC COVERAGE

Ahmad Rashad was a guest on ESPN''s "Up Close." Asked about recent criticism regarding his role as an "NBA on NBC" sideline reporter and his close friendship with Michael Jordan, Rashad said, "I deal

Tags: ESPN, NBA, NBC, Media, Walt Disney

06/20/97
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists ratings from last weekend''s network sporting events. All times are eastern. MLB on Fox regional games were: BOS-NYM; BAL-ATL; CLE-STL; LA-SEA. The numbers were gathered from the n

Tags: ABC, CBS, Chicago Cubs, Chicago White Sox, MLB, NASCAR, NBC, New York Mets, New York Yankees, News Corp./Fox, PBA, Media, Viacom, Walt Disney, YankeeNets

06/20/97
WILL OLBERMANN BE MSNBC'S MODERN-DAY EVERYMAN?

Keith Olbermann "will wind up as host of a new five- nights-a-week show on 37 million-home MSNBC," according to Rudy Martzke of USA TODAY. Olbermann, whose last show on ESPN''s "SportsCenter" is June

Tags: ESPN, NBC, Media, Walt Disney

06/20/97
NEWS CORP. AND TCI BUY 40% OF CABLEVISION'S SPORTS HOLDINGS

A joint venture of News Corp. and TCI''s Liberty Media "is close to an agreement to buy 40% of Cablevision Systems Corp.''s sports-programming services, including the Madison Square Garden properties,

Tags: Cablevision, ESPN, Madison Square Garden, NBC, New York Knicks, New York Liberty, News Corp./Fox, Media, Walt Disney

06/19/97
GIANLUCA PAGLIUCA! OLBERMANN LEAVING ESPN'S "SPORTSCENTER"

Keith Olbermann will appear on ESPN''s "SportsCenter" for the final time on June 29, according to Milton Kent of the Baltimore SUN. Olbermann''s agent, Jean Sage, described his departure from ESPN as

Tags: ABC, ESPN, News Corp./Fox, Media, Walt Disney

06/19/97
INTERLEAGUE PLAY SETS RATINGS RECORDS IN SELECT CITIES

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06/19/97
MEDIA NOTES

The WNBA Rockers announced that Joe Tait, the voice of the Cavs, will handle play-by-play duties for all 28 Rockers games on WERE-AM (Rockers)....Sports books featured on this week''s USA TODAY top-se

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06/18/97
AOL-LESS STATS ADDICTS TO FIND NEW HAVEN ON WEB

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