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CBS Could See Strong Audience For Arkansas-Kentucky HoopsPublished in SportsBusiness Daily on 02 / 27 / 15
The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...
Former Bills QB Jim Kelly said he has spoken with NBC Sports President Dick Ebersol and will be talking to ESPN about broadcasting possibilities. Kelly: "It''s something that I would consider if all t
U.S.-based Internet ad sales house Softbank Interactive Marketing will sell ads on Carling Net at http://www.fa. carling.com, the official site of the U.K.''s Football Association Carling Premiership,
Tennis player Murphy Jensen''s "passion" for fishing has led to talks with "several" cable networks about hosting his own fishing show, aimed at kids, according to the current issue of TENNIS. Jensen:
SI Int''l, a newly-created division of Sports Illustrated, will develop international publishing ventures, explore opportunities to extend the SI brand globally and manage SI''s worldwide Olympic spon
Evergreen Media is buying Chancellor Broadcasting in a $684M stock swap, according to PBS'' Cassie Seifert on "Nightly Business Report." Evergreen will also acquire ten radio properties owned by Viaco
Fox''s second year selling MLB is examined by Eric Schmuckler of MEDIAWEEK. Although media buyers have said that Fox faces a "difficult road after less-than-stellar" ratings in its first season televi
CBS Sports will broadcast "The World''s Fastest Human: Bailey vs. Johnson" on June 1st from the SkyDome in Toronto. The "main event" features Olympic double-gold medalists from the ''96 Summer Olympic
CBS'' coverage of the Daytona 500 on Sunday drew a preliminary overnight rating of a 6.9, up from a 6.5 last year in 33 metered markets. For a complete list of ratings, see #28 (Nielsen Sports). In N.
The Islanders this week launch "X Ice OnLine," part of the team''s Club X Ice marketing effort targeting "twentysomething" fans, according to Jeff Jensen in AD AGE. Chase Manhattan and Ikea U.S. have
The publishing world has been "buzzing" with talk that the N.Y. Times is "preparing to sell off its remaining stake in the magazine business," according to Michael Shain of the N.Y. POST. The N.Y. Tim