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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
SportsChannel eight new TV spots -- supporting its new on- air image campaign -- will appear on a rotating basis for one- year. The spots back SportsChannel''s new tag line, "For the Home Team" and ar
Spike Lee, on his upcoming feature on Albert Belle for HBO''s "Real Sports": "He talks about some of the things he would have done differently. It''s obvious some of the things have hurt him with endo
CNN/SI, the fledgling sports network from CNN and Sports Illustrated, has signed a deal with Primestar, according to Charles Haddad of the ATLANTA CONSTITUTION. CNN/SI will be offered in the basic pro
The Jaguars introduced their site on the World Wide Web last night in conjunction with their game against the 49ers. The site is at http://www.jaguarsnfl.com. and the team says it is on the "cutting e
ESPN''s Bob Ley has reportedly agreed to a contract extension (N.Y. POST, 8/19)...."Tin Cup" won the weekend at the box office, bringing in an estimated $10.1M. The Fan opened at No. 4 with around $6.
Officials of Westinghouse Broadcasting, the parent company of mid-Atlantic RSN Home Team Sports, are "expected to mount a last gasp effort to keep" Orioles TV rights in response to a proposal from Fox
ESPN paid tribute to the late Tom Mees during Sunday''s "SportsWeekly." Mees died last week in a drowning accident. The tribute, hosted by Bob Ley and Chris Berman, featured clips of Mees'' work and r
ESPN will air a tribute to the late Tom Mees at 11:00am EDT on Sunday morning during their "SportsWeekly" program. Chris Berman and Bob Ley, colleagues of Mees since ESPN first premiered in ''79, will
Cox Interactive Sales, a division of TeleRep, will represent the World Wide Web sports network SportsLine USA (AD AGE, 8/16)....Fox Senior Coord. Producer John Filippelli, on Fox''s Saturday MLB: "I''
After one season as the radio home to the Maple Leafs, Q-107 in Toronto announced it is sending the hockey coverage to its sister station, AM640, according to Rob Longley of the TORONTO SUN. Danny Kin