Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning SundayPublished in SportsBusiness Daily on 07 / 02 / 15
NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...
In officially announcing the CBS/Pro Bowlers Association (PBA) deal, CBS Sports President Sean McManus said the PBA will lease time on CBS and be responsible for the sale of all ad time. McManus: "We'
AOL and CBS SportsLine announced a partnership which will make CBS SportsLine the first "anchor tenant" on the AOL Sports Channel. The deal calls for CBS SportsLine to have a continuous presence on th
The National Association of Broadcasters (NAB) board has voted to lobby for an "exemption allowing stations to pre-empt educational children''s TV shows to carry live sports programming," according to
Reggie Jackson will join ESPN as an analyst for select "Wednesday Night Baseball" and holiday telecasts, as well as two "Sunday Night Baseball" telecasts. His first two games will be the Mariners-Ange
In tonight''s episode of HBO''s "Arli$$," called "Arliss Michaels, American," Arliss is invited to the White House and can''t decide who to invite as his escort. But that becomes the least of his worr
The Geneva-based World Trade Organization has upheld an earlier ruling ordering the Canadian government to stop imposing an 80% tax on advertising in "split-run" Canadian editions of U.S. magazines. S
Fox Sports Net (FSN) has reached a 10-year telecast agreement with the Pistons. Starting with the ''99-2000 season, Fox Sports Net will televise approximately 40 Pistons games to viewers in MI and nor
Microsoft Corp. "is studying the finances" of CBS and is considering a bid to acquire the network, according to Jon Elsen in the N.Y. POST. Sources tell Elsen that Microsoft execs are now "pouring ove
DirecTV, the CA-based DBS provider, launched a bimonthly TV sports publication last week called "On," according to Michael Burgi of MEDIAWEEK. "On" will be sent free to the 650,000 of DirecTV''s three
Two days after the Evander Holyfield-Mike Tyson rematch, Dallas-based lawyer Stephen Gugenheim "filed a federal lawsuit Monday against Tyson and Don King Productions Inc. that he hopes will repay all