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RSNs Push MLB For Local Streaming Rights As Concerns Grow About Mobile Viewers03 / 07 / 14
RSNs across the U.S. are "pressing Major League Baseball to get the rights to stream local games to portable devices," according to Josh Kosman of the N.Y. POST. Baseball fans "can't watch live games on their tablets or smartphones outside their home, and the RSNs fear they could be losing viewers w...
The IOC sold European TV rights to the 2000-2008 Olympics for $1.442B to the European Broadcasting Union, "bypassing" a $1.8B bid from Rupert Murdoch''s News Corp., according to Richard Sandomir of th
It''s Super Show time again, and with sports execs setting their sights from Phoenix to Atlanta -- our weekly Web browser focuses on the Show''s organizer and some key exhibitors. (1) The SGMA can be
News Corp. Chair Rupert Murdoch announced he will launch a 24-hour, all-news channel later this year which will be headed by former CNBC President Roger Ailes. The channel will be available from satel
Sprint signed a deal with Sports Illustrated to sponsor a series of two-page advertorials titled "Sprint in Touch With NCAA Basketball," according to INSIDE MEDIA. Sprint Asst Marketing Manager Steve
Final national ratings released this morning from Nielsen Sports Marketing Service note that Super Bowl XXX finished with a 46.1 rating and a 68 share, making it the highest watched Super Bowl since S
Media ad buyers are "praising" MLB''s move to approve interleague play beginning in ''97, according to Jim McConville of BROADCASTING & CABLE. But they "predict that the impact on TV advertising will
The IRL''s debut Indy 200 on Saturday recorded a 3.0 overnight Nielsen rating. Both ABC and the Indianapolis Motor Speedway "were pleased with the numbers," according to Bill Koenig of INDIANAPOLIS ST
MCI and Microsoft announced a joint venture in the online services world. CNN''s Katharine Barrett: "No money will change hands in this alliance. The two companies will share revenues once the venture
Steve Young was a guest on Saturday night''s special edition of ESPN''s "The Sports Reporters." Colts QB Jim Harbaugh appeared on ESPN''s Sunday morning "Sports Reporters" (ESPN, 1/27-28)....In its "B
Fox Sports is "bringing a sense of edginess and irreverence" to their upcoming MLB promotions in "attempt to restore the game''s damaged image," according to Jeff Jensen of AD AGE. Fox begins baseball