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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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07/02/96
OLYMPIC MEDIA NOTES

According to research by Newport, RI-based Performance Research, the level of ESPN''s X Games fans'' sponsor loyalty is higher than that of the Olympics (USA TODAY, 7/2).... Herndon, VA-based Network

Tags: ESPN, Microsoft, NBC, Nielsen, Media, Walt Disney

07/02/96
MEDIA NOTES

Pilson Communications, the TV consulting and representation firm headed by former CBS Sports President Neal Pilson, marked its first anniversary yesterday. PCI has singed more than a dozen clients, in

Tags: Anheuser Busch, CBS, HBO, Int'l Speedway Corp., NASCAR, NBC, Philadelphia Phillies, Media, Time Warner, USTA, Viacom

07/01/96
ALL THAT JAZZ: FLAGSHIP STATION AND NBA TEAM SEVER TIES

After eleven years as the Jazz flagship radio station, KISN- AM and the team have "ended their official relationship," according to the DESERET NEWS. KISN VP Patrick Ready issued a press release Satur

Tags: Media, Utah Jazz

07/01/96
MEDIA NOTES

ESPN will air the "Visa Gold Medal Athlete Special," hosted by Dick Schapp on July 10, at 8:00pm EDT. The show focuses on the USA/VISA Decathlon Team and the Visa Gold Medal Athlete Program (USA/VISA

Tags: Comcast-Spectacor, ESPN, IBM, PGA Tour, Philadelphia 76ers, Media, Visa, Walt Disney

07/01/96
X MARKS THE SPOT: MORE VIEWERS FOR THE X GAMES THIS YEAR

An average of 821,000 homes "tuned in during three nights" to the X Games on ESPN, a 10% increase over last year, according to the BOSTON GLOBE. Jack Craig writes, "Little wonder that Winter X Games w

Tags: ESPN, Media, Walt Disney

07/01/96
WHAT ARE GAMES WITHOUT PROMOS? NBC SPOTS LEAD TO SPECIAL

"We want to give people a reason to root," NBC Sports VP Ed Markey says of the "emotional" promo spots the network is running for the Atlanta Games, according to the BOSTON GLOBE. The spots are a lead

Tags: NBC, Media

06/28/96
MEDIA NOTES

Westinghouse has purchased Miami-based news company, TeleNoticias, and will launch a 24-hour Spanish-language new channel in the U.S. later this year (NEWSDAY, 6/28)....In Tampa, Doug Carlson comments

Tags: CBS, ESPN, Microsoft, NBA, NBC, NFL, San Antonio Spurs, Media, TBS/TNT, Utah Jazz, Viacom, Vulcan Ventures, Walt Disney

06/28/96
ESPN ANNOUNCES WINTER X GAMES' LOCATION SET

Snow Summit Mountain Resort in Big Bear Lake, CA, will host the inaugural Winter X Games, to be held January 30-February 2, ''97. ESPN and ESPN2 will each televise eight hours from the Games. ESPN2 wi

Tags: ESPN, Media, Walt Disney

06/28/96
NASCAR AND "WINSTON CUP SCENE" ANNOUNCE LICENSING ALLIANCE

NASCAR and "Winston Cup Scene" a publication on the Winston Cup division, announced a licensing alliance that includes new names for both weekly and monthly publications, and editorial and promotional

Tags: ESPN, NASCAR, R J Reynolds, Media, Walt Disney

06/28/96
WIMBLEDON GOES ON WITHOUT TOP NAMES IN DRAW

In Houston, Mike McDaniel compliments HBO''s Wimbledon coverage, adding Billie Jean King, Martina Navratilova and Mary Carillo "have proved to be a terrific broadcasting trio" (HOUSTON CHRONICLE, 6/28

Tags: HBO, NBC, Nielsen, Media, Time Warner

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