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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
After one season as the radio home to the Maple Leafs, Q-107 in Toronto announced it is sending the hockey coverage to its sister station, AM640, according to Rob Longley of the TORONTO SUN. Danny Kin
"Muhammad Ali: The Whole Story" will premiere Tuesday, September 3 at 8:00pm EDT on TNT. Mike Reynolds of INSIDE MEDIA reports the movie is a "two-hour documentary-style film culled from ''thousands''
Liberty Sports execs Ed Frazier and Joe King officially announced the formation of their new holding company, Frazier King Media, established to create and develop media assets and to assist on media
CBC''s Blue Jays ratings are down this year and "have been dropping steadily" since the team''s ''93 championship season, according to William Houston of the Toronto GLOBE & MAIL. The Jays'' average a
Times Mirror''s The Sporting News has joined with Rainbow Programming Holdings'' sports networks -- NewSport, Prime and SportsChannel Regional Network -- to provide integrated media opportunities for
NBC''s Bob Costas was the target of a quarter page ad in Wednesday''s Washington Post congratulating the Chinese Olympic team and criticizing Costas for comments he made about the team. The ad, taken
Turner Sports said it may drop of few of the Heat''s scheduled ten telecasts if the team gets off to a slow start now that they''ve lost Juwan Howard. NBC has no plans to drop any of its five Heat tel
ESPN sportscaster Tom Mees died yesterday after drowning in a neighbor''s pool. Mees, one of the original three announcers to stay with ESPN since its inception in ''79, was 46. In the early edition o
ESPN has "been pitching advertisers on a global deal" that would include commercial time on all its properties, including ESPN, ESPN2, ESPNEWS, ESPN Radio, SportsZone, and their magazines....Sources s
The venture between the NFL and ESPN Enterprises and Starwave Corp. on NFL.COM is profiled by CABLE WORLD''s Alan Breznick. Jaan Janes, Dir of Media Development at NFL Enterprises, is hoping the site