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ESPN Sees Lowest NBA Draft Overnight Since '12; Ingram Sees Social Media Pickup

Published in SportsBusiness Daily on 06 / 24 / 16

ESPN drew a 2.4 overnight rating for the NBA Draft on Thursday night, marking the event's lowest since '12. The event drew a 3.1 overnight the past two iterations, which are records for the telecast. Louisville led all markets last night with a 6.5 local rating. The top five markets were rounded out...

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Tags: Media, NBA

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