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NBC Lands Dale Earnhardt Jr. With Multiyear Deal That Could Expand Beyond NASCAR

Published in SportsBusiness Daily on 07 / 24 / 17

NBC won the Dale Earnhardt Jr. sweepstakes, as the popular NASCAR driver signed a multiyear on-air deal with the net that takes effect in January, sources say. NBC is expected to make a formal announcement on the hire later this morning. Earnhardt will become a mainstay on NBC’s NASCAR coverag...

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Tags: Media, NBC, NASCAR

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MEDIA NOTES

TV MONITOR: Last night''s 11:30pm ET edition of ESPN''s "SportsCenter," the 11:00pm ET edition of CNN/SI''s "Sports Tonight" and the 10:00 ET edition of FSN''s "Primetime" all led with the Univ. of IA

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01/18/00
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET editions of CNN/SI''s "Sports Tonight" and ESPN''s "SportsCenter" both led with Raptors-Hornets. "Sports Tonight" followed with Pistons-Knicks, and its first non-N

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01/17/00
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Tags: CBS, Dallas Cowboys, Indianapolis Colts, Jacksonville Jaguars, Minnesota Vikings, NBC, NFL, Media, LA Rams, Tennessee Titans, Viacom

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Tags: IMG, Maple Leaf Sports and Entertainment, Reebok, Media

01/17/00
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of CNN/SI''s "Sports Tonight," ESPN''s "SportsCenter" and FSN''s "Primetime" all led with Sunday''s NFL Divisional Playoff games. "Sports Tonight" and "Pri

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