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NBCUniversal To Offer Record Hours Of Rio Games Coverage Across Networks

Published in SportsBusiness Daily on 06 / 29 / 16

NBCUniversal yesterday unveiled its plans for an unprecedented 6,755 hours of programming for the Rio Games. NBC will broadcast 260.5 hours of coverage, including Opening and Closing Ceremonies, swimming, gymnastics, and track and field. NBCU will present 2,084 hours of Olympic linear programming ac...

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