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Facebook Enlists Popular Soccer Teams, Athletes To Help Drive Live Streaming Efforts

Published in SportsBusiness Daily on 07 / 29 / 16

Facebook has "drafted a roster of soccer teams and stars to create live videos in hopes that the world’s most popular sport can help the social network score with its live streaming efforts," according to Steven Perlberg of the WALL STREET JOURNAL. Of the roughly $50M Facebook has "agree...

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