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CBS, Time Warner Promoting Mayweather-Pacquiao PPV Across Multiple Nets, Platforms

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday’s Floyd Mayweather Jr.-Manny Pacquiao fight will get a broad blast of promotional support on the networks and platforms of parent companies CBS and Time Warner this week. CBS, which had seven of the 10 most-watched shows last week, will have promos during primetime and late-night...

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Tags: Media, Boxing, CBS

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06/23/97
MEDIA NOTES

Jim Karvellas, Founder of the Celebrity Golf Association (CGA), said he "believes two celebrity golfing associations can survive," as the newly formed Celebrity Players Tour is scheduled to hold an ev

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06/20/97
HOST COMMUNICATIONS & TOTAL SPORTS TO OFFER COLLEGE WEBSITE

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06/20/97
MEDIA NOTES

WABC-AM Yankees play-by-play voice John Sterling has filed with the U.S. Patent and Trademark Office for a patent on his home run call, "It is high ... It is far ... It is gone" (N.Y. POST, 6/20)....T

Tags: ABC, ESPN, MLB, New York Yankees, News Corp./Fox, NHL, Palace Sports & Entertainment, Media, Tampa Bay Lightning, Walt Disney, YankeeNets

06/20/97
AHMAD RASHAD ANSWERS HIS CRITICS ON NBC COVERAGE

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Tags: ESPN, NBA, NBC, Media, Walt Disney

06/20/97
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

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Tags: ABC, CBS, Chicago Cubs, Chicago White Sox, MLB, NASCAR, NBC, New York Mets, New York Yankees, News Corp./Fox, PBA, Media, Viacom, Walt Disney, YankeeNets

06/20/97
WILL OLBERMANN BE MSNBC'S MODERN-DAY EVERYMAN?

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Tags: ESPN, NBC, Media, Walt Disney

06/20/97
NEWS CORP. AND TCI BUY 40% OF CABLEVISION'S SPORTS HOLDINGS

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Tags: Cablevision, ESPN, Madison Square Garden, NBC, New York Knicks, New York Liberty, News Corp./Fox, Media, Walt Disney

06/19/97
GIANLUCA PAGLIUCA! OLBERMANN LEAVING ESPN'S "SPORTSCENTER"

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Tags: ABC, ESPN, News Corp./Fox, Media, Walt Disney

06/19/97
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06/19/97
MEDIA NOTES

The WNBA Rockers announced that Joe Tait, the voice of the Cavs, will handle play-by-play duties for all 28 Rockers games on WERE-AM (Rockers)....Sports books featured on this week''s USA TODAY top-se

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